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How can you incentivize brand advocates to create more content?

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Brand advocates are customers who love your products or services and are willing to share their positive experiences with others. They can be a powerful source of user-generated content (UGC), which is any form of content created by your audience, such as reviews, testimonials, photos, videos, or social media posts. UGC can boost your brand awareness, credibility, trust, and engagement, as well as drive more traffic and conversions. But how can you incentivize your brand advocates to create more content for you? Here are some tips to help you out.

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Shivi Rao

Brand Strategist | Marketing Consultant | Content Expert | A Decade in the Industry

1 Offer rewards and recognition

One of the simplest ways to incentivize your brand advocates to create more content is to offer them rewards and recognition for their efforts. You can create a loyalty program, a referral program, a contest, or a giveaway that rewards your advocates with points, discounts, freebies, or exclusive access to your products or services. You can also recognize your advocates by featuring their content on your website, social media, or email newsletters, or by sending them a thank-you note, a shout-out, or a badge.

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Jorge Mori Huisa

Head of Marketing, Brand Manager, Innovation Senior Marketing Manager
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It will require a strategic approach that values their contributions. Look most of the leading authors today, who take advantage of exclusive access, rewards and recognition to encourage active participation. By fostering a sense of co-creation and community involvement, brands like Nike and HubSpot have turned their advocates into passionate storytellers. Providing educational resources and running interactive challenges also can empower advocates to amplify their voices and contribute to the brand's narrative.

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2 Provide guidelines and inspiration

Another way to incentivize your brand advocates to create more content is to provide them with guidelines and inspiration for what kind of content you want them to create. You can create a content brief, a style guide, a template, or a checklist that outlines your expectations, goals, and best practices for creating UGC. You can also inspire your advocates by sharing examples of successful UGC from other advocates, or by giving them prompts, challenges, or themes to spark their creativity.

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Shivi Rao

Brand Strategist | Marketing Consultant | Content Expert | A Decade in the Industry
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The key is to make the process enjoyable and rewarding for your brand advocates. Motivating your brand advocates to create valuable content involves setting clear goals, understanding their preferences, and promoting authenticity. Maintain a consistent content schedule and offer diverse incentives while ensuring effective communication. For content ideas, encourage success stories, demos, comparisons, unboxing, how-to guides, behind-the-scenes content, challenges, inspirational narratives, testimonials, and feedback. Build a supportive community to foster authentic content creation by your advocates.

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3 Solicit feedback and suggestions

A third way to incentivize your brand advocates to create more content is to solicit their feedback and suggestions for improving your products or services. You can ask them to share their opinions, insights, or ideas through surveys, polls, quizzes, or forums. You can also encourage them to submit their questions, problems, or complaints through your customer service channels. By soliciting feedback and suggestions, you can show your advocates that you value their input, and that you are willing to listen and act on it. You can also use their feedback and suggestions as a source of content ideas for your own marketing.

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4 Build relationships and community

A fourth way to incentivize your brand advocates to create more content is to build relationships and community with them. You can interact with your advocates by liking, commenting, or sharing their content, or by sending them personalized messages or emails. You can also invite them to join your online or offline communities, such as social media groups, forums, webinars, events, or meetups. By building relationships and community, you can foster a sense of belonging, loyalty, and advocacy among your customers, and motivate them to create more content for you and for each other.

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5 Educate and empower

A fifth way to incentivize your brand advocates to create more content is to educate and empower them with useful information and resources. You can provide them with educational content, such as blog posts, ebooks, videos, podcasts, or courses, that teach them how to use your products or services better, or how to solve their pain points or achieve their goals. You can also empower them with tools, platforms, or apps that make it easy and fun for them to create and share content. By educating and empowering your advocates, you can help them become more confident, knowledgeable, and passionate about your brand, and inspire them to create more content for you and for themselves.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you incentivize brand advocates to create more content?

1

2

3

4

5

6

1 Offer rewards and recognition

2 Provide guidelines and inspiration

3 Solicit feedback and suggestions

4 Build relationships and community

5 Educate and empower

6 Here’s what else to consider

Content Marketing

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How can you incentivize brand advocates to create more content?

1

2

3

4

5

6

1 Offer rewards and recognition

2 Provide guidelines and inspiration

3 Solicit feedback and suggestions

4 Build relationships and community

5 Educate and empower

6 Here’s what else to consider

Content Marketing

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感谢您的反馈

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