How can you improve your team's social selling by sharing knowledge and resources?

Animar a tu equipo a explorar nuevas estrategias y herramientas en venta social, fomentar un entorno de aprendizaje y adaptación continuos es crucial para mantenerse competitivo. Organizar sesiones de brainstorming o talleres de innovación donde los miembros del equipo puedan presentar y discutir ideas nuevas son opciones que pueden ser muy interesantes.

A content library is valuable not just for sharing with prospects, but also for the team's internal learning. As team members familiarize themselves and share the content, they become well-versed in the concepts, stories, and solutions, which will eventually lead to better, more informative conversations with prospects. What's also great, is that curating the content is an ongoing process, so it doesn't have to be collected all at once to be useful. As new assets are added, the team can be notified and familiarize themselves with them, and share to connections as needed. Case studies and white papers are especially valuable in showcasing the company's expertise and successes with previous clients.

Absolutely! Having a content library is super important for successful social selling for a few big reasons. First, it makes your team feel good about sharing because they know what's okay to share. Second, it helps them start without feeling stuck because they can pick from what's already there. And third, it makes it really easy for everyone to stay on the same page and work together.

La biblioteca o repositorios de contenidos tiene que ser el resultado de la conjunción perfecta entre el trabajo de marketing y ventas Marketing tiene que entender a la perfección el proceso de ventas y que contenidos se van a necesitar en cada fase Ventas debería "personalizar" el contenido que elabora marketing para darle al potencial cliente una experiencia más personalizada y sobre todo alineada con la personalidad de marca y del propio vendedor Creo firmemente que en empresas B2B el departamento de mkt y ventas es lo mismo

Improving your team's social selling efforts can be boosted by creating a content library. This serves as a centralized repository of content forms like blog posts, ebooks, videos, podcasts, infographics, case studies, etc., tailored to your buyer personas, their journey, and your value proposition. The benefits of a content library include time efficiency, reducing duplication, and maintaining consistent messaging. Tools such as Google Drive, Dropbox, or Evernote can be utilized to build and organize this library. By having accessible, relevant content, your team can engage more effectively with the audience, leveraging these resources to address customer needs and interests. I have a spreadsheet with a link to every linkedin post created.

Setting up the best ways to sell on social media is important. I believe in trusting the process, trying new stuff, and getting helpful feedback to make things better. Social media changes so fast, so we can't stick to old ways just because. Think about why you're doing something, what you want from it, and chat openly to find new ideas. But talking is one thing—unless you try it, you might not get the best results.

Social proof is one of the proven 'Weapons of Influence' (Robert Cialdini)—and why is that? Because it's the best way to demonstrate that you actually deliver on your promises! Sure, you can claim to increase sales by X%, but when clients vouch for you, saying you truly helped them, it's undeniable evidence. This also bolsters another critical branding principle: credibility by association. Your prospect might not know you, but if they recognize and respect the clients you've worked with, your credibility instantly skyrockets. Don't ever underestimate the power of social proof - especially now with content everywhere, everyone using chatgpt, and ai - those who can prove they do what they say the do will be the ones who succeed.

Lo que nosotros decimos de nosotros puede estar bien Pero lo que nuestros clientes dicen de nosotros genera muchas más confianza y autoridad Somos seres sociales que siempre tenemos en cuenta lo que opinan nuestros pares, por lo que es muy importante incluir en nuestro proceso de ventas la prueba social

Ensure your team is familiar with Google Alerts!! Set up specific industry keywords, current clients, prospect accounts and stay informed with what's what, in real time, sent directly to your inbox! This not only keeps you informed, but provides great ways to deepen relationships with current clients but also nurture cold/warm prospects.

Stay curious and focused on finding solutions! I notice that things often change as we go, especially in social selling projects. I see this as a good thing—we can adapt instead of feeling like our plans are failing. Why stick to the original plan when we learn new things along the way? It could be small, like using fewer emojis, or bigger, like having more meetings. The key is to go with the flow and stay flexible.

An employee advocacy platform is another great asset to companies wanting to involve the entire company in sharing content. Each piece of content - whether a blog, podcast, YouTube video, or case study - can be uploaded into the Employee Advocacy platform, including information about what it is and why it's important - and then team members can easily schedule the items to go out to their networks on specific days/times. No more reliance on busy sales reps being able to write and share posts on their own.