登录查看更多内容

How can you improve your employer and candidate value propositions?

由人工智能和领英社区提供技术支持

In a competitive talent market, you need to stand out from the crowd and attract the best candidates for your organization. But how can you do that? One way is to improve your employer and candidate value propositions. These are the unique benefits and advantages that you offer to your current and potential employees, and that differentiate you from your competitors. In this article, we will explore how you can improve your employer and candidate value propositions by following these six steps:

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

Ali Din

CEO | Ex-ADP, Indeed.com | HR and Tech Background

1 Define your target audience

Before you can craft a compelling value proposition, you need to know who you are trying to reach and what they are looking for. You can use various methods to research your target audience, such as surveys, interviews, focus groups, or data analysis. You should aim to understand their needs, preferences, motivations, challenges, and goals. You should also segment your audience by different criteria, such as role, experience, location, or industry.

添加您的观点

2 Identify your strengths and weaknesses

Next, you need to assess your own strengths and weaknesses as an employer. You can use tools such as SWOT analysis, employee feedback, or benchmarking to evaluate your performance and reputation in the market. You should identify what you do well, what you can improve, what opportunities you have, and what threats you face. You should also compare yourself to your competitors and see how you differ from them.

添加您的观点

3 Develop your value proposition statements

Based on your target audience and your strengths and weaknesses, you can now develop your value proposition statements. These are concise and clear messages that communicate the value that you offer to your employees and candidates. You should focus on the benefits and outcomes that you provide, not just the features and attributes. You should also highlight what makes you unique and why you are the best choice for your audience.

添加您的观点

Ali Din

CEO | Ex-ADP, Indeed.com | HR and Tech Background
举报内容
Following the same approach you'd take for customer prospects, leverage interviews of employees to find out why they chose your company as an employer. By listening closely to recent hires, you can gain some unique insights that can differentiate your company from another employer.

已翻译

赞

4 Align your value propositions with your brand

Your value propositions should not be isolated from your overall brand identity and strategy. They should reflect and reinforce your mission, vision, values, culture, and personality. You should use a consistent tone, style, and language across all your communication channels and touchpoints. You should also ensure that your value propositions are authentic and credible, and that you can back them up with evidence and examples.

添加您的观点

Ali Din

CEO | Ex-ADP, Indeed.com | HR and Tech Background
举报内容
One way to bring your values to life is to have employee testimonials or stories from real employees sharing stories that demonstrate the values. Start with one core message you want to resonate and build several artifacts around it.

已翻译

赞

5 Communicate your value propositions effectively

Once you have your value propositions ready, you need to communicate them effectively to your audience. You should use various platforms and formats to reach them, such as your website, social media, job ads, career fairs, or referrals. You should also tailor your messages to different segments and stages of the candidate journey, from awareness to consideration to decision. You should use stories, testimonials, or videos to showcase your value propositions in action.

添加您的观点

Boi Carpenter

Inquisitive Leader ? Talent Architect ? Disruptive Thinker ? Professional Listener ? Devoted Mother ???? Views expressed on this account are my own and do not reflect the views of any past or current employers.????
举报内容
How can you shift the lens of your story so that your candidates feel your organization sees the value they bring to the table? Many times we lead with the sentiment that you should come to work with us because we are so great at X, Y, or Z.

已翻译

赞

6 Monitor and update your value propositions

Finally, you need to monitor and update your value propositions regularly. You should measure and analyze the impact and feedback of your value propositions on your talent acquisition and retention metrics, such as application rate, quality of hire, employee engagement, or turnover. You should also keep an eye on the changing needs and expectations of your audience and the market trends and innovations. You should adjust and refine your value propositions accordingly to stay relevant and competitive.

添加您的观点

Ali Din

CEO | Ex-ADP, Indeed.com | HR and Tech Background
举报内容
Using the approach mentioned earlier, set up a process to regularly interview newly hired employees to ask them about what made them choose your company as the employer of choice. Refine the message as you hear updated reasons over time.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Ali Din

CEO | Ex-ADP, Indeed.com | HR and Tech Background
举报内容
While it would be harder to contact candidates that were not selected or those that withdrew, you can gain a lot of insights on what to work on, or what part of your employer brand is not resonating with desirable candidates. This could be the insight that moves the needle in improving your hiring success.

已翻译

赞

Talent Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you improve your employer and candidate value propositions?

1

2

3

4

5

6

7

1 Define your target audience

2 Identify your strengths and weaknesses

3 Develop your value proposition statements

4 Align your value propositions with your brand

5 Communicate your value propositions effectively

6 Monitor and update your value propositions

7 Here’s what else to consider

Talent Management

给文章评分

感谢您的反馈

更多Talent Management相关文章

更多相关阅读内容