How can you improve your employer branding and reduce hiring costs?

Enhance the employer branding by showcasing the culture through employee stories and authentic testimonials. Engage on social media and highlight community involvement. Streamline the recruitment process to improve candidate experience, while implementing a referral program. This attracts quality talent, reducing hiring costs effectively.

Identify Unique Advantages: Determine what sets the company apart from competitors, such as work culture or career development opportunities.

To improve employer branding and cut hiring costs, I focus on showcasing our company culture through authentic employee stories and social media. Engaging in community events and leveraging employee referrals also attract talent. A strong brand reduces the need for extensive advertising, making hiring more efficient and cost-effective.

Employer Value Proposition is the simplest way to answer the question: Who are we as an employer? EVP creation process: 1. Market research (external loop+internal loop). We first identified our primary target audience. Next, we surveyed an external target audience to understand their career preferences and perceptions of Tech companies. We also surveyed company's employees with the same questions. 2. Focus groups and interviews with employees. We asked our employees what they consider unique about the company. 3. Competitor EVP analysis. Do it to avoid adopting a cliched EVP. 4. Highlighting the advantages of your company. 5. Interview with the C-level. 6. EVP approval.

Enhance employer branding by showcasing company culture, values, and employee testimonials through social media and career sites. Implement employee referral programs and streamline recruitment processes to attract quality candidates, ultimately reducing hiring costs while improving talent acquisition effectiveness.

Employee Testimonials: Collect and publish testimonials from current employees to showcase their satisfaction and positive experiences, which can enhance the employer brand image.

A solid employer brand can help you attract passive candidates who may be a better fit for your open roles. Your strategy moves beyond "I have a role for you now" to "I may have an opportunity that builds your career". Employee brand needs to be consistently monitored, you need to be able to gauge the engagement level with your employer brand. You can track * traffic to your company career page * online company ratings and reviews *eNPS *Referral rates

In my experience, it's important to compare your employer brand against competitors in your industry. Assess how your organization is positioned in terms of employer attractiveness, benefits, and overall reputation. Understanding where you stand relative to competitors can inform your employer branding strategy.

Employer branding is an investment that needs to be nurtured, and justified and needs to give higher returns. * Engagement Rates with content * Application Rates, footfall * Quality of Hire * New Hire Retention Rates * eNPS Set an appropriate path for your brand, you can't complete with market leaders just because it looks good, you need to define what works for you, in your present and desired state.

Choose a channel to declare your employer brand manifesto (e.g. career page), refine it until it encompasses your EVP, revisit monthly and adapt according to the evolution of your employer brand.

As per Linkedin: ?? 88% of job seekers consider a company's employer brand when applying for a job. ?? Companies that invest in employer branding are three times more likely to make a quality hire. ?? A positive employer brand can increase a company's referral rates by 51% ?? Companies with a strong employer brand can see a 50% decrease in cost per hire

Engage some of your top performers to work on a brand strategy with your marketing team. This promotes cohesion between their content and company content. If they are encouraged to promote themselves and by proxy the business, this has the potential to add credibility to your company content with regard to hiring. This is an underrated hack for brand exposure.