How can you improve your content's visibility online?

In the dynamic digital landscape, enhancing content visibility requires more than quality; it's about strategic finesse. I've found that weaving a compelling narrative around content not only captivates but also cultivates deeper connections. By infusing authentic stories that resonate with core values, audiences are drawn in. This approach elevates content from being just informative to becoming an immersive journey, fostering lasting engagement and genuine interactions. Remember, it's not just about standing out; it's about forging meaningful relationships through your content.

When you speak to everyone, you speak to no one. And if your content isn't being seen by the right people, it's not going to get you the results you want. Before you start posting, take the time to research your audience. - Who are they? - What are their goals and aspirations? - What are their main frustrations/pain points? - How can you position yourself as the solution to those frustrations? To achieve the results you want on social media, you need to be speaking to the right people.

If you have yet to intimately define the market segment you'd like to connect with online, one of the first things you need to do is to get inside the minds and lives of those you aim to serve. Knowing your ideal customer, target audience, or customer persona is the foundation upon which all marketing is built— including social. Imagining the age, gender, location, and other such demographic details is a solid start to defining your ideal audience that many business owners have a general idea of from the conception of their offering. However, focusing on the psychographic details of your audience will allow you to avoid harmful assumptions and meet the needs of your people.

4 proven methods for successful keyword discovery: 1. Wikipedia table of contents: - Head over to Wikipedia and type in a broad keyword. - Look for the “contents” section of the page. This section lists out the subtopics covered on that page. 2. Google's "Searches related to": - Search a keyword in Google, scroll to the bottom of the page and you’ll find a list of 8 closely related keywords. 3. Google suggest: - Once you have a list of topics, type each one of them into Google and see what terms that Google Suggests to you. 4. Forums: - Use these search strings in Google: “keyword forum” “keyword” + “forum” “keyword” + “forums” “keyword” + “board” Once you find a forum, explore its sections - each one is a potential keyword goldmine.

In order to get the best out of social media, you need to ensure that it's fit for purpose to your goals and will actually get you towards the goal you want. To do that, you need a strategy. - What's your mission? The overall, core change you're trying to make through posting your content. WHY are you doing this? - What are your goals? These are things like a new job, client attraction, lead generation etc. - Who are your audience? Who are the people that are going to help you achieve your goals? - Your content topics What are the topics that you need to talk about to attract your target audience?

I always recommend that smaller companies focus their efforts on one or two social channels and work towards omnipresent once they have a team. To decide where best to start, consider how your ideal audience interacts online. What platforms do they use? What formats are they likely to engage with? Produce content where it will be found and appreciated.

Content reigns supreme. Don't cut corners on content creation. Even the most robust strategy falls flat with lackluster execution. I've seen large companies allocate resources to strategy but scramble for execution. Avoid this trap. Invest time in crafting resonant content. Before creating, ask, "Why would anyone care about this?" Use that as your litmus test, ensuring your efforts are always worthwhile.