How can you improve your account management skills?

1 Set clear objectives

One of the first steps to improve your account management skills is to set clear and realistic objectives for each client account. These objectives should be based on the client's business strategy, pain points, and desired outcomes, as well as your own capabilities and resources. You should also define how you will measure and report on your progress and performance, and how often you will review and adjust your objectives. Setting clear objectives will help you focus your efforts, prioritize your tasks, and demonstrate your value to the client.

4 Seek feedback

A fourth skill that will help you improve your account management is seeking feedback. This means asking your client for their opinions, suggestions, and concerns, and listening to them attentively and empathetically. You should also ask for feedback from your internal team, partners, and suppliers, and learn from their insights and experiences. Seeking feedback will help you understand your client's needs, preferences, and challenges, as well as identify areas for improvement and innovation.

5 Add value

A fifth skill that will help you improve your account management is adding value. This means going beyond your contractual obligations and providing extra benefits, services, or solutions that will help your client achieve their goals or solve their problems. You should also look for opportunities to upsell or cross-sell your products or services, or introduce new features or enhancements that will increase your client's satisfaction and loyalty. Adding value will help you differentiate yourself from your competitors, increase your revenue, and strengthen your relationship with your client.

6 Learn and grow

A sixth skill that will help you improve your account management is learning and growing. This means keeping up to date with the latest trends, best practices, and standards in your industry and your client's industry, and applying them to your account management strategy. You should also seek professional development opportunities, such as training, coaching, or mentoring, that will help you enhance your skills, knowledge, and confidence. Learning and growing will help you adapt to changing market conditions, customer demands, and business challenges, as well as improve your account management performance and results.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?