How can you identify resistance to a project using stakeholder analysis?

3 How to conduct a stakeholder analysis?

One of the simplest and most common ways to conduct a stakeholder analysis is to use a stakeholder matrix. A stakeholder matrix is a visual tool that plots your stakeholders on a grid based on two criteria: their level of influence and their level of interest in your project. Influence refers to how much power or authority a stakeholder has over your project or its outcomes. Interest refers to how much a stakeholder cares about or benefits from your project or its outcomes.

4 How to use a stakeholder matrix?

A stakeholder matrix can be a useful tool for analyzing the influence and interest of stakeholders in a project. To use it, you must first identify who the stakeholders are, which can be done through methods such as brainstorming, interviewing, surveying, or reviewing documents. Then, assess their influence and interest by considering criteria such as their position, role, relationship, expertise, resources, or expectations. Plot them on a four-quadrant matrix based on their influence and interest. The four quadrants are: high influence and high interest (key players), high influence and low interest (influencers), low influence and high interest (supporters), and low influence and low interest (bystanders). Lastly, analyze their attitude by looking at verbal or non-verbal cues, feedback, behavior, or actions. You can use a color code to mark the attitude of each stakeholder on the matrix - green for positive, yellow for neutral, and red for negative.

5 How to use the stakeholder matrix to identify and address resistance?

Once you have completed your stakeholder matrix, you can use it to identify and address resistance to your project. Focus on the key players and influencers, as they have the most influence and potential to resist or support your project. Monitor supporters and bystanders, as they may still have some interest or concern. Identify sources and causes of resistance by using the color code to identify stakeholders with negative attitudes. Then investigate reasons behind their resistance with active listening and open-ended questions. Address the resistance with appropriate strategies, such as education, participation, negotiation, collaboration, or facilitation. Tailor your approach based on their influence, interest, and attitude to find a win-win solution that satisfies their needs and aligns with your project goals.