How can you identify the most common pain points for your audience?

You want to focus on things people generally ask about in your niche but let's say you don't have any frequently asked questions, you can also get yourself your informations from Google, ai, surveys etc The idea is to use this popularly asked questions to create content and then use a CTA that will get them to share more pain points or other areas where they're confused at

You cannot make yourself your content as right one. As you are focussing on the audience. you should make them as priority first. So,you should make the content useful to the audience.

Ask them directly! Surveys are like asking friends what bothers them. It's a direct way to find out what your audience finds challenging.

You need to know your audience - analyze what your customers think of you....Analysis of Customer feedback, reviews, and testimonials will help you to identify common issues or concerns that customers frequently mention. Look for patterns or trends in the feedback that point to areas of dissatisfaction or unmet needs. Now, go for analytics. some fantastic tools available on internet will help you Review website analytics data to understand user behavior and identify areas where visitors may encounter obstacles or difficulties. Look for high bounce rates, exit pages, or drop-off points in the customer journey that could indicate pain points.

Feedback is a Gift. Receiving feedback from customers is very important, but must not become a one-way street. When companies or people take feedback seriously and take initiatives on the basis of it and also report them back, this generates values and trust. There are numerous ways to get feedback, the conversation is in addition to many "digital" tools such as Slido, certainly the most personal but also limited in reach.

Imagine social media as a giant coffee shop. People chat about what's on their minds. Look at those conversations – it's like overhearing what people talk about and understanding their struggles.

→ Participa activamente en conversaciones en redes sociales y foros relevantes para tu industria. → Observa las discusiones y preguntas de la audiencia para identificar áreas en las que puedas proporcionar más información o apoyo.

Different ways to give feedback also offer different entry hurdles to do so. So it is a bit more "anonymous" to give feedback on social media compared to a face-to-face conversation. On the other hand, these platforms may be more representative because there is a chance to get more responses across the audience . However, also with the danger that individual opinions will influence others and no longer being objective.

Research in social media groups and observe in your community. Put your feet on theirs and try to think what pain points will you usually experience. You can use for example, in LinkedIn groups, the #questionforthegroup - there you will see questions regarding the main topic of the group. List the pain points and create a solution.

Dive into niche communities to understand their unique lingo and challenges, then craft content that speaks directly to their world. Just remember, be a respectful listener, not a spammy marketer. Social Media offers real-time market research, revealing pain points, sparking content ideas, and building trust, all via real conversations. Find communities.

Complaints are opportunities to listen, understand and solve problems together. Treat people with kindness empathy, compassion and you'll build trust. Boom.

Reviews are like storybooks of experiences. Read them, and you'll discover what your audience loves or finds tough. It's like peeking into their diaries.

If you want to know what pains your customers - look at what they complain about. Product reviews of your products (and your competitors) are gold mines for understanding the exact issues people face. The added benefit of looking for pain points here is you'll also learn what Katelyn Bourgoin - author of the Why We Buy newsletter - calls "Buyer-isms". Buyer-isms are the words and phrases your ideal buyers use in real life. They describe the fears, pains, goals, selfish desires, and objections—in your customer's own words. When you're trying showcase how your product solves these painpoints, using "Buyer-isms" will make your customer feel like you just "get them". Powerful stuff!

→ Lee las rese?as de productos o servicios en línea para comprender las experiencias y expectativas de los clientes. → Presta especial atención a las áreas de insatisfacción o críticas recurrentes para identificar puntos débiles.

Although this may be true for certain products in some B2C segments i.e. one piece of software purchased from the vendor's website or a product on Amazon, I personally wouldn't use this as a reliable tool for more complex solutions in a B2B Enterprise setting. It is always difficult to tell who in the organisation exactly gave the feedback and why. How has the solution be implemented and what is the issue behind the comment. The tool you would use in a B2B setting is the so called NPS score whose results are not publically available and looks far more like a survey or an interview.

Think of analytics as your content's report card. Look at what's popular – it's like seeing which topics get the most thumbs-up. SEO is like a guidebook; it helps you find out what people are searching for.

Looking at what people are searching for on the web definitely can give some insights in what pain points are. At times it can be hard to figure out exactly who is searching for something specific, however, so just keep that in mind as you are evaluating paint point and determine how you are going to cover them with your content going

Imagine you're having a chat with friends. Interviews and focus groups are like those friendly talks. People share what bugs them, and you get to understand their pain points.

The formation of customer communities, advisory boards to exchange with focus groups, to get feedback and to let customers exchange experiences with each other is for me a very effective way in which everyone involved participates and have an added value.

Picture your audience like characters in a story. Buyer personas and journey maps are like creating character profiles and story outlines. They help you understand your audience's challenges in their journey.

The Buyer Persona Approach is a bit like a "Digital Twin" for your optimal customer. There can be various different ones varying in gender, age, taste, preferences, and so on. I really like the Buyer Persona approach because it tells a story everyone understands and gives your customer a personality which can also change over time - adding more information along the way. The data for the persona however needs to be fetched before-hand which requires the steps mentioned above in i.e. interviews, statistics, surveys, etc.

Further to this option, is to step into the user's shoes and complete the journey yourself. If you run a coffee shop, go buy a coffee from one of your stores. It's not completely foolproof as you will still see things through your perspective, but by sampling and using your own product you will better understand their journey and experience. How hard was decision-making, waiting, paying, consuming, and disposing?

Creating buyer personas and journey maps empowers marketers to deeply understand their audience. This enables them to pinpoint customer pain points at each stage, enhancing content relevance and effectiveness. Take Amelia, a student deciding on a university. Struggling with choices and requirements, she benefits from targeted blog posts or videos. Later, her focus may shift to application steps or financing, addressed by specific guides or webinars. By aligning content with Amelia’s journey stages, a university can greatly increase its appeal to her.

→ La identificación de puntos débiles no es un proceso único, sino continuo. Es importante mantenerse en contacto con la audiencia y estar atento a los cambios en sus necesidades y expectativas. → Utiliza una variedad de fuentes de información para obtener una imagen completa de los puntos débiles de la audiencia y priorizar áreas de enfoque. → Una vez identificados los puntos débiles, desarrolla estrategias específicas para abordarlos y mejorar la experiencia del usuario.

Talk with your sales team. They are meeting with prospects and customers every day and fielding questions about how to solve pain points. If you proceed with formal pain point research (interviews, surveys, focus groups, etc.), the input from your sales team can help you hone your question set. Dig deeper with your questions. For example, if salespeople say customers are frustrated with the lack of phone support by a human, you'll want to find out what issues customers are trying to solve. What barriers have they experienced when attempting to solve those issues? Sometimes, the stated pain point ("lack of phone support by a human") isn't the actual pain point (i.e., inability to resolve a certain type of issue).

As I said at the beginning, feedback should be seen as a gift. If an organization internalizes this and makes it a mantra, a lot has already been achieved.

Test! Start running tests and analyse the performance between content variants. Look at past data, create variants, and run experiments. Rinse and repeat across your content channels. By doing this you get ahead of the game. You can also use this in conjunction with some of the other categories within this article to build a more comprehensive feedback system!

The most common pain-point identification is a process where CX practitioners can help the organization. If the problem is common meaning most of the customers either have been flagging or speaking about it. Here the technology comes into play which you use to synthesize the customer and operational feedback data from all the channels, using text analytics tools to parse the unstructured feedback finding topics and themes. The top topics/themes with negative sentiment are the one that customers are annoyed with or it requires immediate action. It sounds easy, but the process requires work to reach the stage where you would have dashboards and reports speaking this out.