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How can you identify the latest beauty trends for your business?

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If you run a beauty business, you know how important it is to keep up with the latest trends and consumer preferences. But how can you identify what's hot and what's not in the fast-changing beauty industry? In this article, we'll share some tips and tools to help you conduct effective marketing research and stay ahead of the curve.

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Dr. Liubov Ruchinskaya

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Nishant Kaushal

Scaling a new-age insights engine | Founder & CEO at ADNA Research | Top Voice for MR & Consumer Behaviour
Reshma Doshi

Head: Research & Analytics at VTION Digital Analytics

1 Know your target audience

The first step to identifying the latest beauty trends is to know who you are trying to reach and what they want. You can use various methods to segment your target audience, such as demographics, psychographics, behavior, or needs. Then, you can create buyer personas that represent your ideal customers and their pain points, goals, motivations, and preferences. Buyer personas can help you tailor your products, services, and messages to fit your audience's needs and expectations.

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2 Monitor social media and influencers

Social media is a powerful source of information and inspiration for beauty trends. You can use platforms like Instagram, Pinterest, YouTube, TikTok, or Snapchat to see what content is popular, what hashtags are trending, and what influencers are endorsing. You can also use tools like BuzzSumo, Mention, or Sprout Social to track and analyze social media mentions, engagement, and sentiment around your brand, competitors, or keywords. By monitoring social media and influencers, you can discover new trends, gauge consumer interest, and identify opportunities and threats.

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3 Conduct surveys and interviews

Another way to identify the latest beauty trends is to ask your customers and prospects directly. You can use surveys and interviews to collect feedback, opinions, and insights from your target audience. You can use tools like SurveyMonkey, Typeform, or Qualtrics to create and distribute online surveys, or use platforms like Zoom, Skype, or Google Meet to conduct video or audio interviews. By conducting surveys and interviews, you can validate your assumptions, test your ideas, and understand your customers' needs and preferences better.

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Nishant Kaushal

Scaling a new-age insights engine | Founder & CEO at ADNA Research | Top Voice for MR & Consumer Behaviour
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Beauty (personal grooming) is a complex multiplayered topic that just running a DIY SurveyMonkey survey (as the AI-written article simplistically suggests) is not going to help understand in any depth. My recommendation would be speak to researchers who have enough experience on this topic (who do appreciate the nuances of this ever evolving topic) and take their advice on how to uncover real and lasting trends from the sea of niche beauty/grooming fads all around us.

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4 Explore online communities and forums

Online communities and forums are also great places to find out what beauty trends are emerging or fading. You can use platforms like Reddit, Quora, Facebook Groups, or niche blogs to see what topics are being discussed, what questions are being asked, and what opinions are being shared. You can also use tools like Google Trends, AnswerThePublic, or SEMrush to see what keywords are being searched, what questions are being answered, and what content is being ranked. By exploring online communities and forums, you can learn from your customers' experiences, challenges, and recommendations.

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5 Analyze your competitors and industry

Finally, you can identify the latest beauty trends by analyzing your competitors and industry. You can use tools like SimilarWeb, Alexa, or Ahrefs to see how your competitors are performing online, what channels they are using, and what strategies they are implementing. You can also use tools like Statista, IBISWorld, or Mintel to access industry reports, statistics, and forecasts. By analyzing your competitors and industry, you can benchmark your performance, identify best practices, and spot gaps and opportunities.

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Nishant Kaushal

Scaling a new-age insights engine | Founder & CEO at ADNA Research | Top Voice for MR & Consumer Behaviour
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In my experience, the most exciting new trends in beauty have not emerged from within that specific category but from the fridges of it or even from adjacent categories. If you do what the AI-written article suggest, you at best will create more me-too products that will never make your brand a leader or an innovator that customers (especially the young) love to associate with

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Reshma Doshi

Head: Research & Analytics at VTION Digital Analytics
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We at VTION digital help understand trends in digital behaviour using our patented passive data collection tech. This includes digital SOV, trends on e-commerce in a competitive context and across platforms. This will help brands in beauty and personal care segment study trends.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr. Liubov Ruchinskaya

???????????? ???????????????? ???????????? ?????????????????? ?????????????? ???????????????? ???? ???????????????????? ?????? ???????? ?????????????? ???? ?????????????? ??????????????.
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When conducting desk research, there are several open sources of information that you can utilize. Some popular sources include TrendHunter, Kantar, and Mintel. Even though all of them require subscription, then have valuable free insights that can be enough for your first desk research analysis.

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Roopam Bahl

Director at NIQ BASES
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One of the ways is to create an online community of beauty enthusiasts. You can find so many now a days. This can be an ongoing community where you can start specific discussions, expose new ideas, get their feedback, have them converse on certain topics or whatever’s new or something new someone tried. Following their discussion and even contributing your own two bits for them to talk about throws a lot of insights. The reason online communities work well for this segment is the ease of finding members and their enthusiasm about the topic keeps the community active.

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How can you identify the latest beauty trends for your business?

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1 Know your target audience

2 Monitor social media and influencers

3 Conduct surveys and interviews

4 Explore online communities and forums

5 Analyze your competitors and industry

6 Here’s what else to consider

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