How can you identify investment opportunities that will disrupt an industry?
Disruptive innovation is a term coined by Harvard professor Clayton Christensen to describe how new entrants can challenge established players by offering simpler, cheaper, or more convenient alternatives. As a venture capitalist, you want to find and invest in these opportunities before they become mainstream and capture a large market share. But how can you identify them? Here are some tips to help you spot the potential disruptors in your industry.