The creator economy is booming, but how do you find the best pitching opportunities for your content, skills, and audience? In this article, you'll learn how to identify emerging trends, platforms, and niches that can help you stand out from the crowd and land more collaborations, sponsorships, and commissions.
One way to spot emerging pitching trends is to follow the money. Where are investors, brands, and consumers spending their dollars and attention? Look for platforms, tools, and services that are raising funds, launching new features, or gaining traction in the creator economy. These are likely to offer more opportunities for creators to monetize their work, reach new audiences, or access valuable resources.
Look at the stats, not what's popular. Whilst TikTok 'seems' to be the platform creators should be growing on, Snapchat and Facebook have the best creator funds where you'll make a lot more money from your content.
Another way to identify emerging pitching trends is to track the influencers. Who are the creators that are setting the standards, breaking the rules, or experimenting with new formats and genres? Look for influencers that are growing their fan base, engaging their community, or partnering with other creators or brands. These are likely to inspire new trends, challenges, or niches that you can tap into or adapt for your own content.
Who are the big creators in your field and what are they doing? Where are they posting and hanging out? Can you create trends and challenges rather than copying?
In my experience, it's crucial to stay informed about the top creators in each category and monitor their progress consistently. Content consumption varies greatly, and unless you're a sensation like Mr. Beast, maintaining a top position is a continuous challenge. Study emerging creators with high engagement rates and analyze their editing, video creation, and storytelling techniques. Identify platforms with the most engaged audiences and leverage your network to collaborate with them and explore emerging trends. The creator economy, especially in India, is highly dynamic, and failure to stay updated may result in missing out on significant opportunities.
Delve into audience interactions. Analyze comments, shares, and engagement patterns on various platforms to spot emerging pitching trends. Also, keep an eye on collaborative efforts between creators. Joint projects often signal shifts in content focus or formats, offering insights for your own content strategy. Furthermore, explore niche communities. Trendsetting often begins in smaller, specialized groups before gaining broader attention. By immersing yourself in these communities, you can anticipate upcoming trends and tailor your pitching accordingly.
A third way to spot emerging pitching trends is to listen to the feedback. What are your audience, peers, and potential clients saying about your content, skills, and value proposition? Look for feedback that reveals their needs, preferences, and pain points. These are likely to indicate gaps, opportunities, or problems that you can solve or address with your content.
I've worked and collaborated with numerous creators who dedicated time to review community suggestions, integrating the best ideas into their content creation process to produce compelling material. Your data and community represent invaluable assets. By closely monitoring audience behavior such as retention rates, engagement levels, and responses to various video formats, you gain valuable insights to enhance your content. Creative and Innovative ideas often stem from analyzing analytics and feedback provided in the comments section.
A fourth way to identify emerging pitching trends is to research the market. What are the current and future demands, trends, and challenges in the creator economy? Look for data, reports, and insights that reveal the size, growth, and direction of the market. These are likely to inform your strategy, positioning, and differentiation as a creator.
The market offers an array of remarkable tools designed to facilitate content research, platform trend analysis, and industry insights. Tools such as HypeAuditor and TubeBuddy can be immensely helpful, even if you're short on time. Additionally, it's beneficial to regularly review reports released by major platforms like Google, Meta, Snapchat, and Tubular Labs on a quarterly and yearly basis. If possible, consider reaching out to your representatives at platforms like YouTube and Meta to request case studies or industry insights relevant to your category. You'll be amazed at how these resources can contribute to scaling and enhancing your content.
1. Research industry reports and articles: * Stay up-to-date with the latest reports and articles from reputable sources like Influencer Marketing Hub, Creator Economy, and Social Media Examiner. * Look for insights on emerging trends, platform updates, and changes in consumer behavior. 2. Analyze social media platforms' updates and announcements: * Follow social media platforms' official blogs and social media accounts to stay informed about new features, algorithm updates, and best practices.
A fifth way to spot emerging pitching trends is to experiment and iterate. How can you test, validate, and improve your pitching ideas, methods, and results? Look for ways to experiment with different platforms, formats, genres, and audiences. These are likely to help you discover what works best for you, your content, and your goals.
Learn, Improve and add it to your playbook. Embrace your inner mad scientist and experiment with anything you may want to improve - right from a new content idea to a new format! Dive into the wild world of experimentation and iteration. Test, tweak, and tinker with your ideas across various platforms, formats, and genres. Who knows, you might just stumble upon the perfect formula for pitching success!
A sixth way to identify emerging pitching trends is to learn and network. How can you learn from other creators, experts, and mentors in the creator economy? Look for resources, events, and communities that can help you learn new skills, insights, and best practices. These are likely to help you network with potential collaborators, sponsors, and clients.