How can you identify cross-channel promotion opportunities for your digital content?

First, you need to know who you are talking to, what his or her pain points are that you can solve, and where you can find these people. Based on this, you can consider the type of content that resonates on each platform you choose. Anyway, you can't just forget about other platforms. For example, B2B promotion also works great on Facebook. Businesses are people, after all.

Define Your Goals: Clearly state what you want to achieve with your content, such as more website visitors, increased sales, or higher brand awareness. Understand Your Audience: Know who your target audience is, what they like, and where they hang out online. Once you have this basic understanding, you can pick the right channels and tailor your content to reach and engage your audience effectively.

Oh yes, this is a good one. If you already have some analytical data, it's a great starting point. Dig deep into the numbers, and you'll see a lot of things. You need to understand the 'why' behind the metrics, where you have bottlenecks, and where you have strengths. Based on your KPIs, you can implement this knowledge into new campaigns, and your learning cycle could be much shorter.

To analyze your existing channels and content simply: 1. Make a list of all your channels (e.g., website, social media). 2. Collect data on each channel's performance (traffic, engagement). 3. List your existing content and note its type and publication dates. 4. Identify which content performs best. 5. Understand your audience (demographics, interests). 6. Find content gaps and areas for improvement. 7. Check what your competitors are doing. 8. Ensure content quality and consistency. 9. Align content with your business goals. 10. Seek feedback. 11. Clean up outdated content. 12. Plan future content based on your analysis. This will help you make informed decisions and improve your content strategy.

I'm big on analysing your existing channels and content. I think its a huge, massive, undeniable unlock to understanding what works and what doesn't. Here's my approach: .1. Come up with a taxonomy to classify and group your content. This could be by formats, topics, style etc. .2. Gather your data according to key metrics for first 1, 3, 7, 14, 30 days, so you con compare apples-to-apples. .3. Overlay other dimensions such as type of content, video length, platform published on etc. .4. then look at your taxonomy data at a grouped level and potentially remove outliers so it doesn't skew your analysis. .5. Compare the groups against each other to see what types of content performs best for you and why.

For example: FB Library, Quora, Google Search, SEMrush, BuzzSumo, and so forth. Or internal sources such as customer feedback, the support department, social media comments, etc. These are excellent tools for understanding what is happening around the brand you're promoting. While monitoring industry trends, remember to align them with your brand's voice and values.

To research your competitors and industry trends simply: 1. List your main competitors. 2. Check what your competitors are doing online. 3. Identify their strengths and weaknesses. 4. Stay updated on industry news. 5. Read customer reviews about competitors. 6. Follow competitors on social media. 7. Join industry groups and online communities. 8. Subscribe to industry newsletters. 9. Use keyword and SEO tools. 10. Attend industry events. 11. Set up Google Alerts. 12. Benchmark your performance against competitors. 13. Collect customer feedback. This straightforward process helps you stay competitive and informed about your industry.

Adapting content to suit different platforms is key to effective digital marketing. Each channel has its unique audience and content consumption patterns. This approach maximizes your content's reach and engagement, making sure it's not just seen, but also appreciated and acted upon. But remember to maintain a consistent brand voice across all channels. This helps in building a recognizable brand identity, even when the content format changes.

Remember that user engagement is key. Engaging content not only aids SEO but also boosts CRO by keeping visitors interested and encouraging them to act. Additionally, don't forget about mobile optimization – a significant portion of web traffic is mobile, and ensuring your content is mobile-friendly is crucial for both SEO and CRO. Lastly, continuously analyze and tweak your strategies based on analytics. It's not just about setting it up once, it's an ongoing process to refine and improve.

Here's the workflow I go through that may be helpful for you: 1) Analyze your existing channels and content: Examine the current channels and performance of existing content 2) Understand your audience demographics and interests: Tailor your content and promotion strategies accordingly 3) Research your competitors and industry trends: Use tools like SEMrush, SimilarWeb to analyze their content strategy 4) Explore new channels and formats: Continuously evaluate new marketing channels and content formats 5) Repurpose and repackage content for different channels 6) Leverage cross-channel marketing tools 7) Collaborate with influencers and partners 8) Encourage user-generated content 9) Track and measure results