Link building is a crucial part of SEO that can boost your website's ranking and traffic. But not all links are created equal. You need to find and target authoritative websites that are relevant, trustworthy, and influential in your niche. How can you identify these websites and avoid wasting time and resources on low-quality or spammy ones? Here are some tips to help you.
Domain authority (DA) is a metric that measures how likely a website is to rank well on search engines. It ranges from 0 to 100, with higher scores indicating higher authority. You can use tools like Moz, Ahrefs, or SEMrush to check the DA of any website you want to link to. Generally, you want to aim for websites with a DA of at least 40, but this may vary depending on your industry and competition.
You can identify the authoritive website for link building by checking it's DA. DA is an combination of many factors. Heaigher DA means high authrity website. You can consider DA as primary factor for chosing websites for linkbuilding.
A high DA score alone isn't enough, in my opinion. One must also consider the subject matter of the page. For instance, I wouldn't build a link from a recipe page for a driving school, even if it has a DA of 65. Instead, it's preferable to explore linking options connected to transport and automobiles, as such a link would be more worthwhile, even if the page only has a value of 30DA.
Another way to assess the authority of a website is to look at its content quality. Is the content original, informative, and engaging? Does it provide value to the readers and solve their problems? Does it use credible sources and data to support its claims? Is it well-written, formatted, and edited? Is it updated regularly and relevant to the current trends and issues? These are some of the questions you should ask yourself when reviewing the content of a potential link partner.
They're all worth checking, but if you're short on time, you can check the last publication date. What are these articles about? A SEO tool will show the top url-s on the site, allowing for a quick decision.
The authority of a website is also reflected by how its audience interacts with its content. You can use indicators like social media shares, comments, likes, and reviews to gauge the level of engagement and satisfaction of the readers. You can also check the website's traffic and bounce rate to see how popular and sticky it is. You want to link to websites that have a large, loyal, and active audience that trusts and values their content.
Often the data is unclear when searching for paid media publications. I come across exaggerated information frequently. For example, the site owner has claimed that 100,000 people view the article every month. It is possible that the number refers to the page load count. In reality, the article is located at the bottom of the news feed, and fewer individuals will have seen it after scrolling down. The link had a URL parameter, Analytics showed that it received only 4 clicks. Therefore, it's not worth the cost.
The link profile of a website is the collection of inbound and outbound links that point to and from it. It can reveal a lot about the authority and reputation of a website. You can use tools like Moz, Ahrefs, or SEMrush to analyze the link profile of any website you want to link to. You should look for websites that have a high number of quality and relevant backlinks from other authoritative websites in your niche. You should also avoid websites that have a lot of spammy or irrelevant links that can harm their credibility and ranking.
As a general guide, a good page has around the same amount of links entering and leaving it. The linkjuice is better if there are more valuable links inbound to the page and fewer outbound links. The link equity that passes from these sites to your site is the link juice, and this link juice differs in its authority depending on the sites linking to you.
Finally, you should consider the niche relevance of the website you want to link to. Niche relevance means how closely related the website's topic, audience, and purpose are to yours. You want to link to websites that share your niche or have a strong connection to it. This way, you can increase the relevance and value of your link, as well as the chances of attracting qualified and interested traffic from the website. You can use tools like SimilarWeb, Alexa, or BuzzSumo to find and compare websites in your niche or related niches.