How can you highlight your unique value proposition in a pitch?

1 Know your audience

Before you start crafting your pitch, you need to know who you are pitching to and what they care about. Do some research on their background, goals, challenges, and preferences. Try to understand their pain points and how your solution can solve them. Tailor your pitch to their specific needs and interests, and use language that resonates with them. Avoid jargon, technical terms, or generic statements that might confuse or bore them.

2 Focus on benefits, not features

One of the most common mistakes in pitching is to focus too much on the features of your idea, product, or service, and not enough on the benefits. Features are what your solution does, while benefits are what your solution does for your audience. Benefits are the emotional and rational outcomes that your audience wants to achieve or avoid. For example, instead of saying "Our app has a built-in calendar and reminder system", say "Our app helps you stay organized and never miss a deadline". Show how your solution can make your audience's life better, easier, or happier.

3 Use stories and examples

Stories and examples are powerful ways to highlight your unique value proposition in a pitch. They can illustrate how your solution works in real-life scenarios, how it has helped other customers or users, and how it can help your audience. Stories and examples can also make your pitch more memorable, relatable, and engaging. They can appeal to your audience's emotions and imagination, and create a connection between you and them. Use stories and examples that are relevant, specific, and credible.

4 Differentiate yourself from competitors

Another way to highlight your unique value proposition in a pitch is to differentiate yourself from your competitors. You need to show why your solution is better, faster, cheaper, or more innovative than others in the market. You can do this by conducting a competitive analysis and identifying your strengths, weaknesses, opportunities, and threats. You can also use a positioning statement that summarizes how you solve a problem for a target market in a unique way. For example, "We are the only app that combines personalization, gamification, and social learning to help you learn a new language".

5 Have a clear call to action

The last and most important part of your pitch is to have a clear call to action. This is what you want your audience to do after hearing your pitch. It could be to sign up for a free trial, schedule a demo, request a quote, or follow up with you. Your call to action should be specific, actionable, and urgent. You should also explain the benefits of taking action and the risks of not taking action. For example, "Sign up today and get 50% off your first month, or risk losing this limited-time offer".

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?