How can you highlight your podcast guests in a pitch?

Start by introducing your guests with compelling anecdotes or credentials that highlight their expertise, achievements, or unique perspectives. Emphasize the value they bring to the table and why listeners would benefit from hearing their insights. Share any notable achievements, awards, or recognitions they've received, as well as any relevant affiliations or contributions to your podcast's niche or industry. By showcasing your guests as esteemed authorities or fascinating personalities, you'll not only elevate their presence but also make your podcast more enticing and irresistible to potential listeners and collaborators alike.

There are a few ways to highlight your guests so audiences want to tune in. One way is to prime the audience with teasers. It could be through asking a question and then letting people know your upcoming guest will have some answers. Another way is to definitely list their credentials on your promotional materials/ads. Finally, using short clips from the show, allow your audience to preview some of the most helpful or interesting parts of the show. All of these ways can enhance the value of your guests.

You can check off the boxes, but I find it's evident early on if the guest will be a good fit. Are they good talkers? Enthusiastic? Irreverant? Do I feel energized after speaking with them? I tend to trust my intuition on this one.

Highlighting your podcast guest's value proposition isn't just about listing their credentials; it's about storytelling. Think about the journey your guest has been on and how it intersects with the interests and needs of your audience. Can they offer unique insights into a common challenge? Do they have a groundbreaking approach to a topic you cover? By framing their expertise within a narrative, you make the pitch more engaging and relatable. Remember, the goal is to create anticipation and excitement about what your guest will bring to the table, making your audience eager to tune in.

? Identify their areas of expertise, accomplishments, and contributions to their field. Highlight the specific knowledge, insights, or experiences that make them a compelling guest for your podcast. The pitch should clearly define what value is delivered to your audience thanks to the guests on the show.

Credentials are important, but even a Nobel Prize winner has to be relatable to be a good guest. I usually have to pare down the credentials and just highlight the most unusual or salient ones. The audience doesn't want to hear a long list of publications. They assume that if they are on my podcast they are influencers in their field. I make the intro compelling by asking interesting questions the guest will address.

En nuestro caso, al ser un podcast donde hablamos sobre LinkedIn, siempre nos vamos a conocer las impresiones de nuestros invitados sobre esta red, sus vivencias profesionales, su actividad, etc... Incluso incorporamos un peque?o test en esta última temporada donde vemos sus "conocimientos" sobre determinadas cuestiones de la red.

Showcasing your guest's credentials are important, especially if they are an expert. However, not everyone needs degrees or certifications as credentials. Credibility is just as important and your guests can bring that through their lived experiences. Ideally, they have both, that's when the podcast becomes magic.

In showcasing your guest's credentials, think beyond the resume. Yes, the hard facts about their achievements are crucial, but it's also about how these accomplishments have impacted others.

?? Incorporate relevant statistics, testimonials, or case studies to substantiate their expertise and reinforce their credibility as a valuable contributor to your podcast. By effectively showcasing your guest's credentials, you can position them as a trusted authority and enhance the appeal of your podcast pitch.

I always meet with my potential guests before I book them. Their personality, their enthusiasm for the topic, their ability to carry on a conversation are all important. I need to build some rapport ahead of time so we feel like two friends having a conversation when we record. My show starts as a live show, so this is especially important to me.

Podcasts aren't just about information, they have to be entertaining in some way. Connecting with their personal lives, showing their vulnerability in some way, and bringing out some humor, especially during serious discussions, can elevate your podcast. Listeners need some relief, especially if it's a hard topic. I like to find what makes my guests quirky.

Of course, the best way to know about the guest intimately is to do your homework. I love finding little tidbits that they don't often talk about that add to their relatability and feel fresh. Guests appreciate you taking the time to research them.

Yes, highlighting your guest's personality is important but remember, people often listen to podcasts not just for the information, but for the feeling of community and connection. Highlighting your guest's personality helps to build that bridge, turning listeners into a captivated audience eager for stories, laughter, and insights.

????♂? Emphasise their passion, enthusiasm, and authenticity to create a connection with your audience and potential collaborators. Incorporate quotes, anecdotes, or personal stories that humanise your guest and make them more relatable and engaging to your audience.

Tailoring your pitch is like crafting a key that perfectly fits the lock of your recipient's interests and needs. It's not just about adjusting the language; it's about aligning your guest's value with what matters most to your audience, whether it's a potential guest, sponsor, or media outlet. This bespoke approach demonstrates your understanding and respect for their goals, making your pitch not just another email, but a thoughtful proposition.

?? Research the recipient's background, professional interests, and content preferences to tailor your pitch accordingly. Craft a personalized message that highlights the specific value proposition and relevance of your podcast guest to the recipient's audience or platform. By demonstrating a genuine understanding of your recipient's needs and interests, you can increase the likelihood of securing their interest and collaboration.

Be yourself. First and foremost, your audience listens because there's something special about how you approach your podcast. Don't be afraid to be vulnerable, call out your missteps, leave in a few bloopers, crack yourself up. It's all good stuff. It doesn't have to be highly polished and perfect. That's not why people tune in.

?? Continuously refine and iterate your pitch based on feedback and performance metrics to optimize your outreach efforts and maximize your chances of success. Additionally, prioritize building and nurturing relationships with potential collaborators through authentic engagement and mutual support.