How can you highlight your event successes online?

1 Choose your platform

Deciding where to showcase your event successes online is the first step. Depending on your goals, audience, and preferences, there are many options available. LinkedIn is the go-to platform for networking, building your personal brand, and showcasing your professional achievements. You can create a profile, upload a resume, add media files, request recommendations, and join groups. A portfolio website is a more creative and customizable option where you can design your own website to display your event portfolio. Social media is a more informal and interactive option to share your event stories, behind-the-scenes, tips, and insights. Platforms like Instagram, Facebook, Twitter or TikTok can help increase reach and engagement with hashtags, stories, reels and live videos.

2 Curate your content

When deciding what content to include in your event portfolio online, you should consider ways to showcase your event successes that demonstrate your value, skills, and impact. High-quality photos and videos are the most visual and powerful way to capture the essence, atmosphere, and results of your events. You can also use tools like Canva, Adobe Spark, or Animoto to create collages, slideshows, or animations. Event summaries and reports are the most informative and analytical way to show your event work. Use text, graphs, charts, or infographics to highlight the key objectives, outcomes, and feedback of your events. Additionally, event testimonials and reviews are the most persuasive and credible ways to showcase your event work. Utilize quotes, ratings, or videos from clients, attendees, speakers, or sponsors to display their satisfaction with your events. Tools like Testimonial Tree, Trustpilot, or Boast can be used to collect and display these testimonials.

3 Share your story

The final step is to decide how you want to share your event portfolio online. You want to highlight your event successes in a way that tells your story, showcases your personality, and connects with your audience. Start by writing a captivating headline and introduction that captures the attention of your audience. Use catchy phrases, questions, statistics, or personal anecdotes, as well as keywords, hashtags, and emojis to make it relevant and appealing. Then, use a clear and consistent structure and format with headings, subheadings, bullet points, lists, or paragraphs. Enhance your content with colors, fonts, images, or videos. Finally, add a call to action and a signature that leaves a lasting impression and invites them to take action. You can also add your name, title, logo, or slogan to personalize your content.