How can you help executives develop a compelling value proposition?

Empathy is key here! This is the basis on Design Thinking... you need to think and feel like your customer and speak their language.

Conducting market research is the first step to understanding the customer's needs. This can be accomplished by conducting interviews, benchmarking, etc. Embed your customer's language in your message. Followed by a conducting a detailed SWOT analysis to understand your positioning in the market.

Very good. To add to the debate, the customer is the #1 issue for the company, the customers deliver all of your income. The customer's needs & wants change over time so as you deliver on their requirements, they will start to expect more. Keep up with expectations - or lose your customers to the competition

???????????? ????????????????: Utilize qualitative and quantitative research methods to gather data on market trends, customer preferences, and competitive landscape. Analyze industry reports, customer surveys, and demographic data to identify emerging opportunities. ???????????????? ????????????????????: Engage with customers through interviews, focus groups, and feedback sessions to gain firsthand insights into their pain points, frustrations, and desired outcomes. ???????????? ???????????????? ????????????????: Develop detailed customer personas that represent different segments of your target audience, including demographic information, behavioral traits, and psychographic characteristics.

A haiku on identifying customer's needs and pain points: Customer's whispers heard, Needs and pain points laid bare, Value proposition born.

Crafting a compelling value proposition involves the delicate balance of values, competency, and credentials. Values form the ethical and moral principles that underpin your business, creating a foundation for trust and credibility in the eyes of your audience. Competency showcases your expertise and capability, instilling confidence in clients by demonstrating your ability to deliver on promises and exceed expectations. Credentials serve as tangible proof of your past successes, qualifications, and industry recognition, providing the necessary validation to confidently present your value proposition to potential stakeholders. ?? #ValueProposition #ExecutiveDevelopment

Use the language of your customers and test it! Make a few of them and then ask your target customer to tell you which one is more compelling. LinkedIn is great for that you can use POLLS

Through storytelling! Encourage executives to tell stories that illustrate the value proposition in action. Use real-life examples, case studies, testimonials, or anecdotes to bring the value proposition to life and make it more relatable and memorable for stakeholders.

1. Identify your core strengths, capabilities and competencies as a leader. 2. How relevant would your UVP be to your intended audience-- what do your stakeholders want? How do they define value? 3. How do your strengths set you apart-- think USP.

When crafting an offer, it's important to listen first to what is really required and what solutions would be both wanted and needed. So often, an offer is mistakenly based on what a coach wants to provide, rather than what the customer would bite your hand off to purchase. Listen, Research, Test, Tweak, Refine - be consistent and be patient!

A/B Testing is great for this. I use it all the time when doing ADs. The market will tell you directly. Even before getting there you can also use Polls on LinkedIn if you target audience is on here, or FORMs / Survey Monkey / TYPEFORM and email it, an incentive could be that for every survey completed you donate some money to a favourite charity for example

1. Beta-test with a small group of diverse stakeholders. Or do A/B testing. 2. Iterate-- e.g. sharpen language, focus/eliminate certain elements. Think like a curator. 3. Consistently integrate across communication channels and touchpoints. 4. How do you embody your value proposition?

I advocate for a dynamic, iterative process in developing value propositions, stressing the importance of agility and responsiveness to feedback. By instilling this mindset, I help leaders build brands that not only meet current market demands but are also poised to adapt and thrive amidst future changes.

?????????????? ??/?? ??????????????: Create multiple versions of your value proposition and test them with different segments of your target audience to see which resonates most effectively. Use A/B testing techniques to measure customer response rates, conversion rates, and other key performance indicators to determine the most compelling value proposition. ???????????? ????????????????: Solicit feedback from customers through surveys, interviews, and usability testing to gather insights into their perceptions of your value proposition. Ask questions about clarity, relevance, and persuasiveness to identify areas for improvement and refinement.

Strengths and unique traits are really important to consider... I would start with those, especially any quirky experiences, failures, stories... they are all so unique.

Your leadership presence is akin to a signature color that vividly portrays your unique value proposition and leaves an indelible mark on those you aim to inspire. So, you must confidently assert your presence and stand out from the crowd with a compelling narrative that captivates the audience and leaves them in awe. Remember, your presence can make all the difference in inspiring and motivating others to achieve their fullest potential, so make every moment count!

As an executive coach, I believe the real value proposition any executive has to offer starts from within. To truly serve and resonate with a customer, it's essential to delve into your own core. What are you about? How can people connect with what you have to offer? This introspective journey into your values, passions, and strengths is the cornerstone of a compelling value proposition. It's about leading with authenticity and aligning your external offerings with your internal truth. When you do this, your value proposition becomes a mirror of your true self, naturally drawing people who align with your vision and values.

Recognizing that the value proposition can evolve over time is also key, as individuals and their needs may change, requiring adjustments to how their value is communicated and delivered.

To help executives create strong value propositions, start by figuring out what customers really need. Then, match these needs with what the company does best. For example, if a company excels at fast delivery, and customers value speed, the executive should highlight this as a key benefit. Use simple questions to help them see this match and encourage them to explain why their company is the best choice in a way that’s easy for everyone to understand. Regularly check this message with customers and team members to make sure it’s clear and appealing. This helps executives lead with a clear, strong message about why their company stands out.