How can you handle purchase order delays or cancellations in a sales cycle?
Purchase orders (POs) are formal documents that authorize a buyer to purchase goods or services from a seller. They are essential for many sales cycles, especially in B2B transactions, as they provide clarity, accountability, and legal protection for both parties. However, POs can also cause delays or cancellations in the sales process, which can affect your revenue, cash flow, and customer satisfaction. How can you handle these situations and minimize their impact on your sales performance? Here are some tips to help you deal with PO issues in a sales cycle.