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How can you handle inconsistent client feedback?

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As an event producer, you know how important it is to deliver a successful and memorable event for your clients. But sometimes, you may face the challenge of dealing with inconsistent client feedback, which can affect your planning, budget, and timeline. How can you handle this situation without compromising your quality and reputation? Here are some tips to help you navigate through the feedback loop and achieve a positive outcome.

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Nick Spivak

Digital Marketing, Web Design & Development (In-house only)
Roy Louis

Digital Technology Leader | Transforming complex goals into human-centric processes | Business & product specialist.
Dyhia B.

Consultante communication & RP

1 Clarify the goals and expectations

Before you start working on any event, make sure you have a clear understanding of the client's goals and expectations for the event. What is the purpose, theme, audience, and message of the event? What are the key deliverables, milestones, and deadlines? How will the success of the event be measured and evaluated? Having a detailed and written brief or proposal that outlines these aspects can help you avoid confusion and ambiguity later on.

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Roy Louis

Digital Technology Leader | Transforming complex goals into human-centric processes | Business & product specialist.
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Many a times, client gives inconsistent or conflicting feedback because of their internal situation/process changes or because some stakeholders changed. In such situations, keeping your communication and narration consistent and re-enforcing it with relevant data points helps restore the balance and also infuses confidence in the client to continue with you. Being receptive and reacting in a cooperative manner also helps.

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Michael Gutka, MBA, LSSBB, PMP, SPC, ProSci

Digital Transformation | Agile Development | Change Management | IT Service / Lifecycle Management | Operational Excellence
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One way to get more consistent feedback from clients is set up a regular routine like a quarterly business review. Before the review develop some KPI's for them to measure you on. When you have the routine, use the KPI to drive the conversation.

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Ingrid Argueta

?Está considerando mejorar su hogar? ?Ahora es el momento perfecto para dar el siguiente paso! Asesora Comercial en Madeval El Salvador | Técnico en Mercadeo y Ventas
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En mi experiencia, desde el inicio que ofreces tu portafolio de productos, servicios, etc. Inicias escuchando la necesidad del porque acude a tí o a la empresa que representas, desde este inicio tienes las puertas abiertas para indagar, llegar a un acuerdo y RECONFIRMAR lo que entablamos en esa primer reunión, y a medida que avanza el proceso hasta llevarlo a una ejecución y desarrollo debes seguir reconfirmando y aclarando e incluso si algo pasa que no permite que sea el 100% de lo hablado sw debe tomar acción de mencionarlo y dar la solución correspondiente

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2 Communicate frequently and effectively

Communication is key to any successful event production. You should establish regular and consistent communication channels with your client, such as phone calls, emails, meetings, or reports. You should also update them on the progress, challenges, and changes of the event, and seek their feedback and approval at every stage. This way, you can avoid surprises and misunderstandings, and address any issues or concerns as soon as they arise.

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Nick Spivak

Digital Marketing, Web Design & Development (In-house only)
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The main idea I'd recommend here is that you're in charge. So you can set the communication flow that should be effective for your development process. You can change it during the development process if you see that the current method is not effective.

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Dyhia B.

Consultante communication & RP
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One effective approach to managing inconsistent client feedback involves establishing several touchpoints when feasible. Providing clear and consistent updates is crucial in ensuring comprehension and reliability. It is advisable to refrain from conveying conflicting information. Always keep your clients informed and actively involved.

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3 Manage the scope and changes

One of the main reasons for inconsistent client feedback is scope creep, which means the client requests or expects more work or features than what was originally agreed upon. This can lead to delays, cost overruns, and quality issues. To prevent this, you should define the scope and deliverables of the event clearly and explicitly, and document any changes or additions that may affect the scope, budget, or timeline. You should also communicate the impact and implications of any changes to the client, and get their written confirmation before proceeding.

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4 Resolve conflicts and feedback loops

Sometimes, you may encounter conflicting or contradictory feedback from different stakeholders or decision-makers within the client's organization. This can create confusion and frustration, and waste your time and resources. To resolve this, you should identify the main point of contact or authority for the event, and ask them to consolidate and prioritize the feedback from their team. You should also set clear and realistic expectations for the number and frequency of feedback rounds, and the turnaround time for revisions. If you receive feedback that is vague, unclear, or irrelevant, you should ask for clarification and examples, and explain how your choices and actions align with the goals and expectations of the event.

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Ingrid Argueta

?Está considerando mejorar su hogar? ?Ahora es el momento perfecto para dar el siguiente paso! Asesora Comercial en Madeval El Salvador | Técnico en Mercadeo y Ventas
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Es importante conocer quien tomará la decisión, para saber llegar y no perder el tiempo, que nos pueda orientar dentro del proceso .

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5 Build trust and rapport

Finally, you should aim to build trust and rapport with your client throughout the event production process. This means being professional, respectful, and responsive, and showing your expertise, creativity, and passion for the event. You should also listen to their needs and preferences, and acknowledge their feedback and input. By doing so, you can foster a positive and collaborative relationship with your client, and increase their confidence and satisfaction in your work.

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Ingrid Argueta

?Está considerando mejorar su hogar? ?Ahora es el momento perfecto para dar el siguiente paso! Asesora Comercial en Madeval El Salvador | Técnico en Mercadeo y Ventas
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Si algo me ha funcionado es ser honesta, no tengo la respuesta para tu pregunta, no trato de manejarlo en mentir, si no que soy honesta : en estos momentos no tengo la respuesta pero me comprometo en indagar para darte una mejor asesoria

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you handle inconsistent client feedback?

1

2

3

4

5

6

1 Clarify the goals and expectations

2 Communicate frequently and effectively

3 Manage the scope and changes

4 Resolve conflicts and feedback loops

5 Build trust and rapport

6 Here’s what else to consider

Event Production

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How can you handle inconsistent client feedback?

1

2

3

4

5

6

1 Clarify the goals and expectations

2 Communicate frequently and effectively

3 Manage the scope and changes

4 Resolve conflicts and feedback loops

5 Build trust and rapport

6 Here’s what else to consider

Event Production

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