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How can you handle feedback that is not actionable?

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As a graphic designer, you know how important feedback is for improving your work and satisfying your clients. But what do you do when you receive feedback that is vague, unclear, or irrelevant? How can you handle feedback that is not actionable? In this article, we will share some tips on how to deal with this common challenge and turn it into a positive learning opportunity.

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Durgesh Anand

Brand Designer | Helping Businesses Thrive Through Visual Storytelling. Sharing content about design | Posting about…
Jeff Sieminski

Premium Design Partner | Specializing in Subscription Plans & Client Retainers | Owner of Artfullygraphic.com
Thiago Cardoso

Graphic Designer | Motion Design | Photoshop | After Effects

1 Ask for clarification

The first step to handle feedback that is not actionable is to ask for clarification. Sometimes, the feedback giver may not have a clear idea of what they want or how to communicate it. By asking open-ended questions, you can help them articulate their expectations and needs more clearly. For example, you can ask: What is the goal of this project? What are the main messages you want to convey? How do you want your audience to feel or react? What are some examples of designs that you like or dislike?

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Durgesh Anand

Brand Designer | Helping Businesses Thrive Through Visual Storytelling. Sharing content about design | Posting about the journey
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Sometimes it happens that clients need something that is not implementable. In that case we should try to understand client's perspective and try to provide an alternate solution to it and if this is also not possible then we should explain things clearly to keep things transparent.

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Jeff Sieminski

Premium Design Partner | Specializing in Subscription Plans & Client Retainers | Owner of Artfullygraphic.com
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To deal with non-actionable feedback in graphic design, ask open-ended questions. For instance, ask about the project's goal or the audience reaction. Asking for examples of designs they like or dislike can also be helpful. The goal is to foster collaboration and to align the design with the project's goals and the feedback giver's vision.

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Maid ?orbi?

Graphic and Web Designer
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Always asking for clarification means that you will be more success. So, if you ask somebody to help you probably feedback will be positive or negative which you need to search and see.

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Thiago Cardoso

Graphic Designer | Motion Design | Photoshop | After Effects
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Uma das coisas mais dificeis, é lidar com os Feedbacks, me refiro aos negativos. Mas os feedbacks de melhoria, aqueles que mostram outros pontos de vista.. Esses sim s?o muito bem vindos, pois eles mostram outros pontos de vista, como citem anteriormente, as vezes outros olhares nos ajudam a enxergar detalhes que muitas das vezes podemos ter deixado escapar ou que nossos conhecimentos em determinados processos s?o limitados.

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Moeez A.

Founder & Creative Director at Creative Art | 16+ Years of Experience | Transforming Names into Beloved Brands | Designing Impactful Visuals for Stronger Brand Presence | Available for Remote Work/Contract
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My approach is to seek clarification. I'd politely ask for specific details or examples to better understand the issue. This not only helps me improve but also ensures I'm addressing the client's concerns effectively. Clear communication is key!

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2 Explain your choices

The second step to handle feedback that is not actionable is to explain your choices. Sometimes, the feedback giver may not understand the rationale behind your design decisions or the constraints you faced. By explaining your choices, you can educate them about the design process and the principles you followed. For example, you can explain: How did you research the target market and the competitors? How did you choose the colors, fonts, and layout? How did you balance creativity and functionality? How did you test and iterate your design?

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Jeff Sieminski

Premium Design Partner | Specializing in Subscription Plans & Client Retainers | Owner of Artfullygraphic.com
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To receive effective feedback on your design work, it's crucial to explain your design choices. This helps bridge the gap between the feedback giver's expectations and your creative decisions. To do this, describe your research into the target market and competitors, your selection of colors, fonts, and layout, and how you balanced creativity with functionality. Finally, discuss your testing and iteration process. By explaining your choices, you're providing a window into your professional approach and standards and establishing trust and respect between you and the feedback giver.

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Maid ?orbi?

Graphic and Web Designer
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Always explaining choices means that you need to have good feedback. So, feedback somehow if you want to get, then you need to explain what your work represents to people show interest about that.

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Thiago Cardoso

Graphic Designer | Motion Design | Photoshop | After Effects
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Pergunta: COMO VOCê CHEGOU NESSE PROCESSO FINAL? QUAL FOI SUA INSPIRA??O?? Outro dia eu estava caminhando no Shopping e vi uma imagem de campanha automotiva para um sorteio de natal / ano novo. Essa imagem me fez pensar de outra maneira, por que n?o adicionar o veiculo em uma estrada entre as montanhas, uma manipula??o na imagem para mostrar que o carro está ligado, com o sol entre as montanhas?? Pode até ser que essa campanha n?o seria para a Marca do Veiculo, mas a idéia mostraria que até as campanhas de sorteio, podem ajudar quem for concorrer a se sentir o "feeling" da idéia por trás da marca do veículo em si.

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3 Seek a second opinion

The third step to handle feedback that is not actionable is to seek a second opinion. Sometimes, the feedback giver may have a subjective or biased opinion that does not reflect the best practices or the industry standards. By seeking a second opinion, you can validate your work and gain a different perspective. For example, you can seek a second opinion from: A fellow graphic designer who has more experience or expertise in the field. A trusted friend or colleague who can give you honest and constructive feedback. A potential user or customer who can provide you with valuable insights and feedback.

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Maid ?orbi?

Graphic and Web Designer
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Always choosing right people around self means that you will be more productive in future. So, seeking another option is always good when you are graphic designer because second eyes can see many things which you can not see.

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Thiago Cardoso

Graphic Designer | Motion Design | Photoshop | After Effects
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As opini?es de colegas, amigos, sempre ajudam a melhorar o que já fizemos ou até mesmo mudar radicalmente nossas formas de pensar. Temos que pensar se a campanha n?o passará uma idéia agressiva, uma idéia negativa, etc. Por isso necessitamos demais das opini?es das comunidades de Design, Comunica??o, etc. é com outros olhares que vemos onde estamos errando e como podemos melhorar.

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4 Negotiate a compromise

The fourth step to handle feedback that is not actionable is to negotiate a compromise. Sometimes, the feedback giver may have a different vision or preference than yours that cannot be easily resolved. By negotiating a compromise, you can find a middle ground and respect both parties' opinions. For example, you can negotiate a compromise by: Acknowledging the feedback giver's concerns and suggestions. Explaining the pros and cons of each option. Offering alternative solutions or variations. Agreeing on the most important criteria and priorities.

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Maid ?orbi?

Graphic and Web Designer
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Compromise means in graphic design that your work will be more playful and more interesting for person which wants to know more about graphic design content. It means that suggestions which you provide can be good or bad, but you need to choose right format for it.

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5 Learn from the experience

The fifth step to handle feedback that is not actionable is to learn from the experience. Sometimes, the feedback giver may have a valuable lesson or insight that you can apply to your future projects. By learning from the experience, you can improve your skills and grow as a graphic designer. For example, you can learn from the experience by: Reflecting on what worked and what didn't. Asking for feedback on the final outcome and the process. Seeking feedback from multiple sources and channels. Keeping a record of your feedback and your responses.

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Thiago Cardoso

Graphic Designer | Motion Design | Photoshop | After Effects
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Feedback: "Entendi onde você quer chegar..", "A frase é bem forte, mas a idéia da campanha tá bem confusa"... Esses feedbacks s?o perfeitos term?metros para nos sinalizar onde estamos acertando e continuar aperfei?oando até o ultimo segundo, e nos erros... compreender o real porque desse erro, ser um erro e tentar jamais repeti-lo.

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Maid ?orbi?

Graphic and Web Designer
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From experience and many project leads you will start to see that graphic design are really awesome and adorable things to do. If you are experienced graphic designer you need to know that every day is struggling day for you so choosing another eyes, making good graphic layouts and experts around self will reach you on the top.

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6 Handle feedback with grace

The sixth and final step to handle feedback that is not actionable is to handle feedback with grace. Sometimes, the feedback giver may have a negative or rude tone that can hurt your feelings or damage your relationship. By handling feedback with grace, you can maintain your professionalism and your reputation. For example, you can handle feedback with grace by: Thanking the feedback giver for their time and input. Avoiding defensive or aggressive reactions. Focusing on the facts and the solutions. Following up and showing your progress and results.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you handle feedback that is not actionable?

1

2

3

4

5

6

7

1 Ask for clarification

2 Explain your choices

3 Seek a second opinion

4 Negotiate a compromise

5 Learn from the experience

6 Handle feedback with grace

7 Here’s what else to consider

Graphic Design

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How can you handle feedback that is not actionable?

1

2

3

4

5

6

7

1 Ask for clarification

2 Explain your choices

3 Seek a second opinion

4 Negotiate a compromise

5 Learn from the experience

6 Handle feedback with grace

7 Here’s what else to consider

Graphic Design

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