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Last updated on 2024年9月11日

How can you grow your product from pilot to launch?

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You have a great idea for a new product that solves a real problem for your customers. You have validated your assumptions, built a prototype, and tested it with a small group of users. You have received positive feedback, learned from your mistakes, and improved your product. Now you are ready to take the next step: scaling your product from pilot to launch. How can you do that successfully?

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Syed Hussain

Senior IT Operations Engineer at The KSquare Group
Gijsbertus J.J. van Wulfen

Innovation keynote speaker, Number One Thought Leader Design Thinking 2024, LinkedIn Top Voice helping you and your…

1 Define your goals and metrics

Before you launch your product to a wider audience, you need to have a clear vision of what you want to achieve and how you will measure your progress. What are the specific outcomes you expect from your product launch? How will you define success and failure? What are the key performance indicators (KPIs) that will track your product's impact, growth, and retention? How will you collect and analyze data from your users and the market? Having a well-defined and realistic set of goals and metrics will help you focus your efforts, communicate your value proposition, and evaluate your results.

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Rameet Grewal

Innovation || Operations || Design Thinking || R&D || Product & Project Management
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In my experience the most important topics to be clear are what are the expressed & hidden consumer needs that your product or service addresses. The current solutions are taken into account as well. Based on this understanding a reliable communication plan can be developed.

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Syed Hussain

Senior IT Operations Engineer at The KSquare Group
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In my role as Senior System Administrator at KT Transfer, I’ve always been driven by the need to enhance productivity and reduce inefficiencies within our IT operations. One notable instance where this mindset led to innovation was during our transition to cloud-based systems.

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2 Plan your launch strategy

Launching your product is not a one-time event, but a continuous process that requires careful planning and execution. You need to consider who your target segments are and how you will reach them, as well as the best channels and platforms to distribute and promote your product. Additionally, you should focus on creating awareness, interest, and engagement among potential users, while conveying key messages and benefits. You should also plan for how you will handle feedback, support, and updates for your product, while aligning your launch strategy with business objectives and resources.

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Syed Hussain

Senior IT Operations Engineer at The KSquare Group
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Product innovation doesn’t always come from inventing something new. Sometimes, it's about improving existing systems to meet evolving needs. By actively listening to internal feedback and keeping a close eye on industry trends, we successfully innovated within our infrastructure, leading to better operational outcomes and user satisfaction.

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3 Test and iterate

Even after you launch your product, you are not done with testing and learning. You need to monitor your product's performance, user behavior, and feedback, and use them to identify and prioritize areas for improvement. You also need to keep an eye on the market trends, customer needs, and competitive landscape, and adapt your product accordingly. Testing and iterating your product is an ongoing cycle that will help you optimize your product's value, usability, and fit.

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Gijsbertus J.J. van Wulfen

Innovation keynote speaker, Number One Thought Leader Design Thinking 2024, LinkedIn Top Voice helping you and your organisation, to become amazing innovators with keynotes, workshops, and a proven innovation method.
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AIRBNB is a great example of how customer feedback creates success after launch. Brian Chesky and Joe Gebbia moved to San Francisco where they shared a three-room-apartment. When a design conference came to town in 2007, they saw an opportunity to earn some extra money by renting out their floor space, and called it Airbed and Breakfast. After two years of experimenting and failing, they focussed on New York as a popular tourist destination and had meetings with their New York-based users: —both hosts and guests. These meetings were crucial in making solid offerings with that included professional pictures of good-looking spaces. The basis of success of AIRBNB, was laid 15 years ago, when the founders connected to their users.

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Rameet Grewal

Innovation || Operations || Design Thinking || R&D || Product & Project Management
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Testing could various UX frameworks developed depending on the product or service type. Another aspect is to have a modular design so that functionality can be added or removed as per consumer feedback.

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4 Build a community

Growing your product from pilot to launch requires a loyal and engaged community. This community can be built by creating and sharing content that educates, entertains, and inspires your users, as well as encouraging and facilitating user-generated content, reviews, and referrals. Additionally, providing incentives, rewards, and recognition for user actions and contributions is helpful. Joining online and offline forums, groups, and events can also help you interact with your users and potential users. Finally, listening to and responding to your users' questions, comments, and suggestions is essential.

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5 Learn from others

When it comes to growing your product from pilot to launch, you don't have to start from scratch. You can benefit from the experiences, successes, and failures of other product innovators who have gone through similar challenges and opportunities. To do this, you can find and follow best practices, case studies, and insights from a variety of sources. These include blogs, podcasts, newsletters, books, online courses, webinars, workshops, events, mentors, coaches, advisors, peers, communities, networks, and platforms that can offer you guidance and support throughout your product journey.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you grow your product from pilot to launch?

1

2

3

4

5

6

1 Define your goals and metrics

2 Plan your launch strategy

3 Test and iterate

4 Build a community

5 Learn from others

6 Here’s what else to consider

Product Innovation

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How can you grow your product from pilot to launch?

1

2

3

4

5

6

1 Define your goals and metrics

2 Plan your launch strategy

3 Test and iterate

4 Build a community

5 Learn from others

6 Here’s what else to consider

Product Innovation

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