How can you grow a loyal coaching email list?

1 Offer a lead magnet

A lead magnet is a free resource that you offer to your website visitors in exchange for their email address. It could be a PDF guide, a video, a checklist, a quiz, or anything else that solves a specific problem or provides a specific benefit for your target audience. The key is to make your lead magnet relevant, valuable, and irresistible for your ideal coaching clients. For example, if you are a leadership coach, you could offer a self-assessment tool to help your prospects identify their strengths and areas for improvement as leaders.

2 Segment your list

Not all your subscribers are at the same stage of their coaching journey. Some may be just curious, some may be interested, some may be ready to buy, and some may be existing or past clients. To grow a loyal coaching email list, you need to segment your list based on different criteria, such as their goals, challenges, preferences, behavior, and engagement. This way, you can tailor your content, offers, and communication style to each segment and increase your relevance, trust, and conversions.

3 Provide value and education

One of the main reasons why people join your email list is because they want to learn from you and get value from you. Therefore, you need to provide them with consistent, high-quality, and useful content that educates them, inspires them, and helps them achieve their desired outcomes. You can use different formats, such as newsletters, blogs, podcasts, webinars, case studies, or testimonials, to share your knowledge, insights, and stories. The more value and education you provide, the more loyal your email list will become.

4 Engage and interact

Another way to grow a loyal coaching email list is to engage and interact with your subscribers. You want to create a two-way conversation and build a relationship with them. You can do this by asking them questions, soliciting their feedback, inviting them to reply, or offering them opportunities to join your community, events, or programs. You can also use surveys, polls, quizzes, or contests to make your emails more fun and interactive. The more you engage and interact with your email list, the more you will understand their needs, wants, and preferences.

5 Be authentic and personal

Finally, you need to be authentic and personal in your email communication. You want to show your personality, voice, and values, and let your subscribers know who you are and why you do what you do. You also want to use personalization techniques, such as addressing them by name, referencing their situation, or sending them relevant content based on their behavior or actions. By being authentic and personal, you will create a connection and rapport with your email list and make them feel like they know you, like you, and trust you.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?