How can you grab a reader's attention with your proposal structure?

1 The problem-solution-benefit approach

One of the most common and powerful ways to structure a proposal is to follow the problem-solution-benefit approach. This means that you start by identifying and describing the problem that your reader is facing, then you present your solution as the best way to solve it. Finally, you highlight the benefits that your reader will gain from your solution. This approach helps you to create a clear and logical flow of information, to show that you understand your reader's needs and goals, and to demonstrate the value and impact of your proposal.

3 The introduction

The introduction is where you provide more details and background information about the problem that you are solving. It should explain why the problem is important, urgent, or relevant, and how it affects your reader or their organization. The introduction should also establish your credibility and authority, by showing that you have done your research, that you have relevant experience or expertise, and that you have a clear understanding of the context and the challenges. It should set the stage for your solution and create a sense of curiosity and anticipation.

4 The solution

This is the section where you describe your proposed product, service, or project, and how it will solve the problem that you have identified. The solution should be specific, realistic, and feasible, and it should address the main concerns and objections that your reader might have. It should also highlight the features and advantages of your proposal, and how they differ from other alternatives or competitors. The solution should show that you have a clear plan and strategy, and that you have considered the risks and limitations.

5 The benefits

This part is where you explain the positive outcomes and impacts that your solution will bring to your reader or their organization. The benefits should be measurable, tangible, and relevant, and they should align with your reader's goals and values. They should also show how your solution will help your reader save time, money, or resources, improve quality, performance, or satisfaction, or create new opportunities, growth, or innovation. The benefits should persuade your reader that your solution is worth investing in or supporting.

6 The call to action

The call to action is where you ask your reader to take the next step or make a decision. It should be clear, specific, and urgent, and it should tell your reader what you want them to do, how they can do it, and why they should do it. The call to action should also address any remaining doubts or questions that your reader might have, and provide any additional information or incentives that might help them make a positive response. A powerful and clear call to action should ensure that your proposal ends on a strong and confident note.