How can you get more referrals and repeat business from past clients?

1 Stay in touch

The first and most important step is to stay in touch with your past clients. Don't let them forget about you after the transaction is closed. Send them regular emails, newsletters, cards, or phone calls to show that you care about them and their needs. Provide them with valuable information, such as market updates, home maintenance tips, or local events. Make sure you personalize your communication and use their names, preferences, and feedback. Also, don't be afraid to ask for referrals or testimonials, but do it in a genuine and respectful way.

2 Reward your clients

Another way to encourage referrals and repeat business is to reward your clients for their loyalty and support. You can offer them incentives, such as discounts, gift cards, free consultations, or tickets to events. You can also create a referral program, where you give your clients a bonus or a prize for every referral they send your way. Make sure you thank them and acknowledge their contribution. You can also send them a handwritten note, a personalized video, or a small gift to show your appreciation.

3 Showcase your expertise

To get more referrals and repeat business, you need to showcase your expertise and credibility as a real estate agent. You can do this by creating and sharing valuable content, such as blog posts, videos, podcasts, ebooks, or webinars. You can also host online or offline events, such as workshops, seminars, or Q&A sessions. The goal is to educate your past clients and prospects about the real estate market, the buying or selling process, or any topics that interest them. By doing this, you will position yourself as an authority, build trust, and generate leads.

4 Build relationships

One of the most effective real estate marketing strategies is to build relationships with your past clients and prospects. You can do this by being friendly, helpful, and responsive. You can also show interest in their lives, hobbies, goals, or challenges. You can also invite them to join your social media platforms, where you can interact with them, share relevant content, and showcase your personality. You can also create a community or a group, where you can invite your past clients and prospects to join, network, and exchange ideas.

5 Ask for feedback

The last step to get more referrals and repeat business is to ask for feedback from your past clients. Feedback is essential to improve your service, identify your strengths and weaknesses, and measure your client satisfaction. You can ask for feedback through surveys, reviews, ratings, or testimonials. You can also ask for feedback during or after the transaction, or on a regular basis. Make sure you listen to your clients, thank them for their input, and act on their suggestions. You can also use their feedback to showcase your success stories and attract more referrals and prospects.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?