How can you generate new ideas quickly with a Creative Strategy Framework?

Before jumping to a framework, determine what you're looking to answer or solve through strategic thinking/planning. Frameworks are tools that help distill thinking in a meaningful, clear way. They are designed to communicate complex information or spark new thinking, ideas, and paths forward. But they shouldn't guide the process - outcomes should.

Recognize your target audience's perspective and emotions. Understanding who they are, what motivates them, and how they engage with content is essential. This empathy will allow you to tailor your approach in a way that resonates deeply and authentically with those you wish to reach, making your objective more compelling and your strategy more effective.

Asking the right questions to the client on their business challenges and goals. Their brand strengths and opportunity areas and building a sense of their target audience is the starting point to any creative endeavour or consulting project. The sharper and deeper the questioning - the better the output.

Fa?a uma Desk Research pelas palavras-chaves e tendências relacionadas ao seu assunto; entreviste as equipes e lideran?as da empresa que lidam diretamente com o desenvolvimento do produto ou com o consumidor final; e busque pelos documentos de pesquisa anteriores da empresa. Uma vez com essas informa??es em m?os, estruture um roteiro que ajude a notear o que você quer encontrar de informa??es sobre aquela audiência. Você pode utilizar o formato de Matriz CSD: Quais s?o suas Certezas? Quais s?o suas Suposi??es? E quais s?o suas Dúvidas? Com isso mapeado, você pode entrar em contato com os perfis de cliente ideal e oferecer incentivos financeiros, descontos em compras ou demais benefícios para que participem da sua pesquisa.

To truly resonate with your audience, empathize deeply with their experiences. Dive into not just what they need or want, but why they feel that way. Consider the emotional and psychological drivers that influence their behavior. Also, remember to monitor market trends and competitive strategies; these can offer critical context to what might captivate or deter your audience. In essence, keep it personal, be diligent in your research and stay nimble enough to adapt as their interests evolve.

Real insights into the consumer typically require deeper first-hand immersion and what we call an Outside-in view. Instead of obsessing about their category behavior, understand them as people and try to peak into thier aspirations and concerns.

O ideal é buscar pela opini?o de clientes satisfeitos e que realizaram uma compram ou utilizam propriamente o servi?o. Entender quais dos benefícios e fun??es daquele seu produto ou servi?o que eles mais valorizam, e direcionar sua comunica??o para eles. Alguns lugares que podem servir de fonte para essa pesquisa: 1. Comentários nas redes sociais 2. Tickets de reembolso ou formulários de avalia??o pós-compra 3. Review de clientes de produtos relacionados em marketplaces como Amazon, Magazine Luiza, Mercado Livre. 4. Comuinidades no Reddit e outras plataformas sobre os assuntos que você está abordando 5. Google keyword planner 6. Comentários nos canais digitais da concorrência: site, redes sociais, biblioteca de anúncios.

We find semiotic decoding as well as a good secondary review a good way to generate startegic ideas and sometimes creative execution insights emerge out of 'humanizing the user' but idea building exercises - even ideas which may be polarising or appear nonsensical may be useful to go beyond the usual and boring outputs.

To enrich the process of generating ideas, it's important to embrace diversity and inclusivity. Gather a team with varied backgrounds and experiences for brainstorming sessions; these differences can fuel creativity and lead to more innovative solutions. Don't shy away from seemingly wild or unorthodox ideas either—sometimes the most excellent breakthroughs come from the edges of conventional thinking. Remember, constraints breed creativity, so consider setting some boundaries or limitations to channel the ideation in productive ways. Encourage free thinking but also periodically reconvene to refine and converge on the best ideas that align with your goals.

Use pen and paper. Digitally transcribing ideas while brainstorming is far too conducive to over-editing. Jot it down and move on to the next.

Go back to the objective that you came up with at the beginning of the project. Your ideas must be able to help deliver the objective. Ask yourself how, and how well, each idea will do that.

If you've already found a creative angle strong enough to maintain stable CPAs, the next step could be to scale this angle through the diversification of different visual assets Here are two ways to expand your winner-selling proposition for profitable scaling purposes: 1. Hooks + Visual Resources diversification If you already have winner copies, expand them through trendy storytelling hooks and visuals such as: - 3 reasons why... - TikTok made my buy... - Did you know that... - Before vs. After - Question boxes / Split screens / Green screens 2. Creators diversification - Generate footage from different content creators and test them in your ad creative hooks! - Make mixed-creators content to double down on social proof

Emotional Impact in every touchpoint: As a Creative Strategist, I've learned that designing solutions requires understanding the situational context and situational impact of a design solution Often it's the emotional impact that makes a strategy worthy. Be it a product design or an ad for your services, every touch point is an opportunity for your brand to be expressive, emotive and capture the attention of even the most distracted of audiences. If you're creating content, i.e. advertising a product or service for social channels, consider what emotions you want to elicit, why, and how it will connect with your audience. By doing so, you will find a place in the hearts and minds of your customers.

In an effective and efficient creative strategy framework there are 2 imperative prerequisites for success. 1. Write a concrete and concise creative brief. Specially if you are working with multiple agencies you will need to present the context and problem in a manner which is "digestable" to all. Try to avoid jargon or acronyms as these sometime make space people out! 2. Make effort towards a memorable physical briefing with the relevant team members. Ask any creative agency - for a day probably they will be getting over 10 creative briefs. Why would they be motivated to work on your brief. In my personal experience I have had a lot of fun crafting interesting briefings and been able to lead award winning creative ideas and execution.