How can you generate more leads and visibility?

The best way I've found to help others find their ideal audience is to get them to imagine their favourite client/sponsor/member and take all those characteristics to create their audience. Things I get them to think about: Why are these people great to work with? And Why do they like working with you? These start the thinking process of identifying an actual ideal audience which isn't always the one that brings in the most $$ individually but make what you're doing enjoyable meaning it's easier to replicate and make more $$ in the long term.

Finding your audience is finding yourself. The very thing you were able to overcome is the niche to your audience. You are able to relate, have measurable points in helping others. The greatest thing you can give yourself and others is honesty about where you have been and where you are going. Lastly, don't chase the money. The money will come when you step into your truth.

In my years of public speaking, one that will set you from the rest- you have to be a "practitioner" in your chosen tracks, expertise leads to credibility, credibility leads to confidence and this will then translate to opportunities and leads.

Many individuals avoid being visible on camera when it is one of the most impactful ways to create instant rapport. Most of my keynote speaking engagements were the result of someone watching my empowerment videos.

To grow your speaking business, focus on a strong online presence, network, targeted marketing, client testimonials, consistent branding, speaking engagements, continuous learning, and feedback. Persistence and authenticity are key to success.

Understanding your clients needs is key to a healthy selling process, I have a client that is of a 'Club' personality, which means they value, facts figures and stats in order to make a decision. Giving the time to the client in order he could understand, process and be sure it was a right decision was critical in this process, had I decided to push for a quick sale or tried to push with lots of 'its brilliant for you' without this understanding, I would have lost the trust of the client and the sale. There are 4 main drivers and by understanding these, you are able to speak their language and create a trusting relationship to sell in a healthy way.

Clients + a problem to solve + and your solution to that problem. That’s it. It works online or offline. It doesn’t rely on chasing, hustling or spamming. ? First... Identify a minimum viable market. ? Next, find out what keeps said market awake at night. ? Create a solution to that problem and offer it to said market for a price. The more painful the problem, the more valuable your solution. ?? The more valuable your solution, the better your business. ????

First, is to Optimize Your Online Presence: To do that you have to Ensure your website is user-friendly, mobile-responsive, and optimized for search engines (SEO). This helps potential customers find you online. Secondly, Use Social Media Engagement: Utilize platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with your target audience, share content, and run targeted ads.

People have spoken about need analysis. post that: The best way to attract clients is to engage with them and consistently follow up with them, once you have made an impactful presentation, share our success stories with them, while presenting the benefit they will derive from your services. The response will depend on a lot of factors that will include, time, resource, place and economic considerations, once they have zeroed in on you.

I was delivering training for managers of an education resource institute on effective service delivery in Nigeria education sector, knowing that school administrators were in the audience, I offered to speak for free to students leaving for college in 3 different schools. You needed to see the excitement in the faces. So you see, your prospective clients are everywhere you go. Identify, engage and prospect them. This means you must always be ready.

Content marketing on multiple channels is powerful. For example, my content shows up on YouTube, blogs, Twitter/X, Instagram, and even on Pinterest (I get over 1 million views annually on Pinterest!). I've had clients say, "Everywhere I go, you're there." Providing value prevents it from being seen as obnoxious. Build your tribes online.

There is a magic in your online presence and that is converting this to business, all too often people appear to be killing it online, but in reality are broke. So how do you manage to use the visibility as a tool for success? Do your watchers know you want more clients? Do thy know how you can help THEM, they know how amazing you are but are you telling people you want to help them ? One of the first things I do as a coach is an audit of my clients online presence, what does it tell you?

Visibility creates opportunity. As a speaker you need to be creating thought leadership content. Build content creation into your daily workflow. Push it out via the social platforms make sure you adapt the content for the platform.

Absolutely, understanding your client's personality type and their specific needs is vital in the sales process. For clients with a 'Club' personality, focusing on facts, figures, and providing detailed information is key. Building trust through patience and demonstrating how your product or service aligns with their needs is essential for a successful and healthy sale. Recognizing and catering to the unique drivers of each client type can lead to stronger relationships and more successful outcomes.

Create a journey that people can take with you. Too often, experts create an online presence that is a "look at me!" Instead look at them. Find their needs and create a path to help them find and implement solutions. I call this a "Bridge Builder Funnel" because it bridges the chasm between where they are and where they want to be. It begins with ads driving to free offers... then small purchased that solve small problems... then large purchases that solve large problems. You build your list, your reputation for providing solutions and you attract serious buyers and event planners. One of my past clients, Eric Partaker, has risen to be one of the top Linkedin influencers and speakers doing this in a relatively short period.

People buy from some they know, like and trust, without these things, it is virtually impossible to make any progress. One of the best ways of fast tracking this can be referrals, people who already are happy with the results you are getting and are telling their friends or colleagues, hey you need to speak to Debbie, she will help you lose the overwhelm and get a clear strategy, is pure gold ! Cultivate connections, give value, do what you say you are going to do, build trust and you will have a stunning attraction funnel, I am all about becoming the Honey and not the Bee. Wouldn't you love the same ?

It helps if people get to know you, so bw autentic when you share something. And if they feel you care and they can trust you.

Offer free speaking services to the communities you belong to. Be professional in each session as if you've been paid for it. Take plenty of pictures to build your portfolio and ask your beneficiary to rebroadcast their favorite part of the events. Also take mentorship seriously. Offer to join your mentor to his or her events, and make yourself visible. Run errands and ask specific questions that can help you career.

Businesses are made with people, deals are done between people. So networking and building a strong network is the key in my view. I have personally seen a shift in my perspective which I have shared in one of my posts. I was not a fan of networking but then shifted my perspective to the fact that we network to share/learn/grow and support each other as humans and to build authentic connections. This helped me shift 180degrees and now I love to meet people with an open mind and I have seen amazing things come out of it, sometimes beyond the limitations of our mind.

I can add that, one need to Network and Make it Work! Getting your circle of influence, then expand the circle and nurture them. Collaboration and Cooperation is another way, think of Synergy that can be developed to further leverage your network:)

Would you love to know how understand your clients in a really simple and fun way, I have a short quiz to identify both your drivers and how you can very simply understand how to speak to others in a way that makes them feel valued and heard. I had a team member who was really struggling to understand a process, despite me telling him several times, both of us were frustrated. Then I discovered that he needed details, a process, questions and like magic a solution was found, when I spoke his language it unlocked the understanding in seconds. Message me if you want to hear more.

I have found amazing acceptance from clients or listeners, when I have given an honest perspective, passionate speech, research data, key process/steps, and benefits for doing something important.

It's all about being yourself, showing up, and not being afraid to make mistakes. Your audience will find you and will connect with you.

Design thinking is creating empathy with an ideal client, one at a time so you speak to them individually, addressing their needs and using their language rather than a blanket catch-all. Have a call-to-action, a form to fill out or a number to call. What is the most effective method to generate leads? Advertising. Invest the money to make the money and leverage your time.