How can you gather guest data and insights with Opera reservation systems?

1 Set up your Opera profile fields

The first step to gather guest data with Opera is to set up your profile fields correctly. Profile fields are the data points that you can store and display for each guest, such as name, email, phone, address, loyalty number, preferences, and more. You can customize your profile fields according to your property's needs and goals, and you can also create different profile types for different segments of guests, such as individual, group, corporate, or travel agent. By setting up your profile fields properly, you can ensure that you collect the most relevant and accurate information about your guests.

2 Use Opera reports and dashboards

The second step to gather guest data with Opera is to use its reports and dashboards. Opera has a comprehensive reporting system that allows you to generate and export various reports based on your profile fields, reservations, transactions, occupancy, revenue, and more. You can also use Opera's dashboards to visualize and monitor your key performance indicators (KPIs), such as average daily rate (ADR), revenue per available room (RevPAR), occupancy rate, guest satisfaction, and more. By using Opera's reports and dashboards, you can gain insights into your guests' behavior, preferences, feedback, and value.

3 Integrate Opera with other systems

The third step to gather guest data with Opera is to integrate it with other systems. Opera can connect with various external systems and platforms, such as customer relationship management (CRM), loyalty programs, marketing automation, online travel agents (OTAs), revenue management, and more. By integrating Opera with other systems, you can enrich your guest data with additional sources and channels, such as social media, email, web, mobile, and more. You can also automate your data flows and processes, such as sending personalized offers, messages, and surveys to your guests.

4 Analyze and act on your guest data

The fourth step to gather guest data with Opera is to analyze and act on it. Opera has a built-in analytics module that allows you to perform advanced analysis and segmentation on your guest data. You can use Opera's analytics to identify patterns, trends, opportunities, and challenges in your guest data. You can also use Opera's analytics to create and manage targeted campaigns and promotions based on your guests' profiles, preferences, and behavior. By analyzing and acting on your guest data with Opera, you can enhance your guest experience, loyalty, and revenue.

Gathering and using guest data with Opera reservation systems can help you improve your hospitality management skills and outcomes. By following these four steps, you can leverage Opera's features and tools to collect and use guest data effectively. Opera is a powerful and versatile PMS that can help you understand and serve your guests better.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?