How can you gain the trust of a skeptical prospect?
Trust is the foundation of any successful direct sales relationship. Without it, you will struggle to persuade your prospects to buy from you, or even to listen to your offer. But how can you build trust with someone who is skeptical, resistant, or wary of your intentions? Here are some tips to help you overcome their doubts and win their confidence.
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Dive deep into research:Gather detailed insights about your prospect's needs and preferences. This will allow you to customize your pitch, showing that you genuinely care about solving their specific problems.### *Showcase proven credibility:Share testimonials and case studies to demonstrate your reliability. By highlighting real successes and offering concrete evidence, you can build trust and reassure skeptical prospects of your competence.