You've just completed a media production project for a client and delivered the final product. Congratulations! But your work is not done yet. Following up with your client after a successful project is crucial for building trust, loyalty, and repeat business. Here are some tips on how to follow up with a media production client after a successful project.
A simple but effective way to show your appreciation and professionalism is to send a thank-you note to your client. You can do this via email, phone, or even a handwritten card. Express your gratitude for the opportunity to work with them, highlight the positive aspects of the project, and ask for feedback on your performance. A thank-you note can also be a good opportunity to ask for a testimonial, referral, or case study that you can use for your portfolio and marketing.
Another way to follow up with your client is to share the results of the project. This can include metrics such as views, downloads, conversions, engagement, or revenue that demonstrate the impact of your media production. You can also share any positive comments, reviews, or feedback that you received from the audience or stakeholders. Sharing the results can help you showcase your value, celebrate your achievements, and identify areas for improvement.
Depending on the nature and scope of the project, you may be able to offer additional services to your client that can enhance or complement the media production. For example, you can offer to edit, update, or repurpose the content for different platforms, formats, or audiences. You can also offer to create related or follow-up content that can extend the reach or lifespan of the project. Offering additional services can help you generate more revenue, deepen your relationship, and provide more value to your client.
One of the most important aspects of following up with a client is to stay in touch and maintain communication. You don't want to disappear after the project is over and lose contact with your client. You want to keep them informed, engaged, and interested in your work and offerings. You can stay in touch by sending regular newsletters, updates, tips, or resources that are relevant to their industry, niche, or goals. You can also reach out to them on social media, email, or phone to check in, say hello, or share news or opportunities.
Referrals are one of the best ways to grow your media production business and attract new clients. Referrals are based on trust, reputation, and word-of-mouth, which are powerful factors in influencing buying decisions. To get referrals from your existing clients, you need to ask for them. You can do this by expressing your interest in working with more clients like them, asking if they know anyone who could benefit from your services, or offering incentives or rewards for referrals. You can also use platforms like LinkedIn or Facebook to request or give recommendations.
The last tip on how to follow up with a media production client after a successful project is to plan for the future. You want to keep your client in mind and look for opportunities to work with them again. You can do this by following up on their goals, challenges, or needs, and proposing new or ongoing projects that can help them achieve or solve them. You can also keep an eye on their industry, market, or competitors, and suggest ideas or strategies that can help them stand out or innovate. Planning for the future can help you establish yourself as a trusted partner, advisor, and expert in your field.
At the end of a substantial video campaign, we'll schedule a wrap-up call with our client. This can be incredibly valuable for gaining insights into what the client loved and areas for improvement. We often gather KPIs to determine the impact and effectiveness of the campaign. These conversations can also uncover future opportunities for collaboration or determine a cadence for following-up about future projects in the pipeline.