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How can you find the right clients for your gaming consulting business?

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If you are a gaming consultant, you know how challenging it can be to find the right clients for your business. You have valuable skills and expertise, but how do you showcase them to potential customers who need your help? How do you stand out from the competition and attract the projects that suit your style and goals? In this article, we will share some tips and strategies to help you find the right clients for your gaming consulting business.

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Ranbeer Hora

Founder | Managing Director at GodSpeed Games | Entrepreneur | Mentor | Independent Consultant | Business Advisor
Tess Nihill

Trauma Sales Associate at Johnson and Johnson MedTech
Marc Thomalla

Ich mache Marceting. Es ist gut.

1 Define your niche

The first step to finding the right clients is to define your niche. What kind of gaming consulting do you offer? What are your specialties and strengths? What are the problems and challenges that you can solve for your clients? By narrowing down your niche, you can focus on the specific market segment that needs your services and values your expertise. You can also differentiate yourself from other gaming consultants who may offer more generic or broad services.

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Ranbeer Hora

Founder | Managing Director at GodSpeed Games | Entrepreneur | Mentor | Independent Consultant | Business Advisor
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The most important question to answer is - what problems are you able to solve for your clients with your offerings. There are many players who might have the same services that you offer. So you need to answer on what separates you from the rest. Find that and work on defining your expertise and strengths. Always remember to compete on the Quality and not on the price.

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2 Build your portfolio

The next step to finding the right clients is to build your portfolio. Your portfolio is your showcase of your previous work and achievements. It demonstrates your skills, experience, and quality of service. You should include samples of your gaming consulting projects, such as game design documents, prototypes, feedback reports, or testimonials. You should also highlight the results and outcomes that you delivered for your clients, such as increased engagement, retention, revenue, or user satisfaction.

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Ranbeer Hora

Founder | Managing Director at GodSpeed Games | Entrepreneur | Mentor | Independent Consultant | Business Advisor
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For anyone to choose you over other available options, it is your work that should be the differentiation. The quality of work you provide should be showcased in the form of a portfolio. It is very important to create your portfolio. When we started providing the Development Services, the first thing we did was to create few games and publish on own. Those served as a good examples for the prospective clients whom we pitched our services.

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3 Create your online presence

The third step to finding the right clients is to create your online presence. Your online presence is your digital footprint that helps you reach and connect with your target audience. You should have a professional website that showcases your portfolio, services, and contact information. You should also have a blog or a newsletter that provides valuable content and insights related to your niche. You should also use social media platforms, such as LinkedIn, Twitter, or Facebook, to network and engage with other gaming professionals, influencers, and potential clients.

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4 Leverage your network

The fourth step to finding the right clients is to leverage your network. Your network is your source of referrals, recommendations, and opportunities. You should reach out to your existing and past clients, colleagues, friends, and family, and let them know that you are looking for new gaming consulting projects. You should also ask them to introduce you to their contacts who may need your services or know someone who does. You should also join and participate in online and offline gaming communities, events, and forums, where you can meet and interact with other gaming enthusiasts, developers, and publishers.

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Marc Thomalla

Ich mache Marceting. Es ist gut.
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Weniger ist mehr: Es geht nicht darum, m?glichst viele Follower zu haben. Das war um 2010/12 vielleicht noch anders, aber heute ist die Qualit?t der Follower deutlich entscheidender als die Anzahl. Als CMO bei der SpielStation Online der SCHMIDT.Gruppe pflege ich gute Kontakte zur Branche in Deutschland sowie im Ausland. Durch meine fast 10 Jahre Agenturt?tigkeiten zuvor ist das Netzwerk entsprechend gut aufgestellt, vor allem im Top-Level Bereich. Das hilft oft ungemein, etwaige Dienstwege sinnvoll (für beide Seiten) abkürzen zu k?nnen. Zu dürfen.

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5 Pitch your services

The fifth step to finding the right clients is to pitch your services. Pitching your services is the process of contacting and proposing your gaming consulting solutions to potential clients who match your niche and criteria. You should research and identify the prospects who have a clear need, budget, and authority to hire you. You should also customize and personalize your pitch to highlight how you can help them achieve their goals and solve their problems. You should also follow up and nurture your leads until they are ready to hire you.

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6 Deliver value

The sixth and final step to finding the right clients is to deliver value. Delivering value is the process of fulfilling and exceeding your client's expectations and satisfaction. You should communicate and collaborate with your client throughout the project, and provide regular updates and feedback. You should also deliver high-quality work and results that match or surpass the agreed scope, timeline, and budget. You should also ask for feedback and testimonials from your client, and use them to improve your services and showcase your credibility. You should also maintain a long-term relationship with your client, and offer additional or follow-up services that can add more value to their gaming project.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Tess Nihill

Trauma Sales Associate at Johnson and Johnson MedTech
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Consider building a list of things most important to you and your team to use as a check and balance system, for example: - what clients do we prefer to work with? - what clients are a red flag to us? - what lead way do we want with projects? - is there a budget minimum?

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How can you find the right clients for your gaming consulting business?

1

2

3

4

5

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7

1 Define your niche

2 Build your portfolio

3 Create your online presence

4 Leverage your network

5 Pitch your services

6 Deliver value

7 Here’s what else to consider

Gaming Industry

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How can you find the right clients for your gaming consulting business?

1

2

3

4

5

6

7

1 Define your niche

2 Build your portfolio

3 Create your online presence

4 Leverage your network

5 Pitch your services

6 Deliver value

7 Here’s what else to consider

Gaming Industry

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