How can you find new keywords with SEO audit metrics?

Check organic traffic, click-through rates, and keyword rankings. Identify high-performing keywords and areas for improvement. Analyze competitors' top-performing keywords. Spot gaps in your strategy and refine accordingly. Dive into specific, less competitive terms. Use SEO audit metrics to pinpoint opportunities in user intent. Analyze bounce rate and time on page during audits. Optimize keywords for a better user experience with engaging content. Use metrics as a roadmap for keyword expansion. Regularly revisit and refine strategy based on evolving data.

To effectively enhance your organic traffic, start by analyzing the performance of your current content. Tools like Google Analytics and Google Search Console are invaluable for understanding how users are finding your site. Look for pages with high impressions but low traffic, suggesting potential under-optimized content. Additionally, identify pages with good traffic but poor engagement or conversions, indicating a disconnect between content and user expectations.

Identify Your Target Audience and Goals: Determine your target audience and understand their search intent. Consider the goals of your website or business to align your keyword research with your overall SEO strategy. Brainstorm Seed Keywords: Start by brainstorming a list of seed keywords that are directly relevant to your website, These can be general terms or phrases that represent your main topics. Analyze Relevancy. Look for keywords that closely match the intent and focus of your website. Consider the relevancy of each keyword to your target audience and the content you plan to create. Relevancy is crucial. Focus on targeting keywords that align with your website's content, to attract the right audience and drive meaningful traffic.

With the advent of AI and LLM, it became easy to perform a semantic analysis of the content of a website. If you combine these data with conversion data, you can extrapolate which content will lead to a conversion. So next time, when you have to decide which content to write, you can focus your efforts where the sales are. By leveraging data from the Google Search Console, you can prioritize content creation for search queries that have a high potential for conversion athletic-shoes.html --> 5% conversion rate In the Google Search Console you discover this search query : running shoes We can assume a user looking for running shoes will make a purchase with almost the same conversion rate as athletic shoes.

Increasing your organic traffic isn't about they keywords you want but the keywords that will result in the highest traffic and conversions. A good place to start is your competitor analysis, you need to be careful to qualify the competitor and keyword. Once you have qualified competitors who target your audience with similar products or services. You should start with low value keywords and build your way up. Competing for high value keywords takes time, building on lower value keywords will improve your ranking and allow you to go after move valuable keywords later in your journey. To rank for more competitive keywords its easier to start with less competitive keywords.

In my point, Keyword ranking refers to your website's position in search engine results when someone searches for a specific word or phrase. It's important because it shows how well your site is doing compared to others using the same keywords. You can improve your ranking by finding keywords that are popular but not too competitive, or by targeting highly competitive keywords where you might have an edge. Tools like SEMrush, Ahrefs, or Moz help you track your rankings and find these keywords. Using these findings, you can create or update your content to rank better in search results.

Optimizing keyword ranking is crucial. Use tools like SEMrush or Ahrefs to track rankings and identify competitive opportunities. Target low-competition, high-potential keywords to build authority and quickly gain traffic. For competitive keywords, differentiate your content to outpace rivals. Regularly update your strategy based on performance data, refining content and SEO practices to boost visibility and engagement. This focused approach enhances relevance and authority, driving sustainable growth and improving your site's search engine standing effectively.

There are various methods for finding new keywords for each topic. Beyond classic approaches like using keyword research tools such as Ahrefs and KW Planner, Google Search Console (GSC) can be particularly useful for identifying new keywords for existing website pages. Typically, GSC displays a limited number of queries per page or website. To uncover more data, using the Search Console API + a data visualisation tool like Looker or Tableu is beneficial. This allows you to access all non-anonymized medium-tail and long-tail queries with significant impressions but low click-through rates (CTR). These queries highlight numerous opportunities for content optimization or the creation of new landing pages.

The current tools and methodologies used to generate traffic often result in almost 80% of your content not generating sales. Therefore, keyword research is crucial for achieving your goals. Your best friend in this endeavor is Google Search Console. It allows you to identify keywords where your content is already ranking. If your existing content is performing poorly, create new content that is specifically tailored to the search query. This new content is more likely to rank higher than the generic one.

For local SEO: Most clients don't know that the location of where the search occurs, impacts the rank. That's why I love Geogrids. (LocalFalcon, LocalViking) They show how a business ranks for a keyword(KW) based on a specified radius around the business location. Plus with local SEO, you're trying to rank high on the main SERP page, but also the local map-pack. Look at Google Trends, or Keyword Planner, or AnswerThePublic. Find what people are searching for. Choose KW with high volume and low competition. And go after long-tail keywords. Run the search yourself and see who you'll be competing with - if it's Forbes, Wikipedia, Amazon then choose a different KW. Be realistic about your chances of ranking against who is already on page One.

Enhancing content quality is essential for both SEO success and user engagement. Evaluate your content's relevance, accuracy, readability, and freshness using tools like Yoast SEO or Grammarly. Identify underperforming content with potential for improvement—look for pages with high-quality scores but low traffic, indicating a need for better promotion or keyword optimization. Additionally, consider updating or revising content that scores low in quality assessments, focusing on enhancing clarity, accuracy, and engagement. This strategic approach not only boosts SEO performance but also ensures your content genuinely meets user needs, thereby improving overall site credibility and authority.

High-quality content tends to rank better and attract more organic traffic. Assess your content for: Topics that resonate with your audience: These topics can suggest new keywords that are likely to perform well. Keyword integration: Ensure keywords are naturally integrated into your content. If they are not, there may be an opportunity to revise the content or explore new keyword variations.

In the dynamic world of SEO, content quality is paramount. Studies reveal 72% of marketers consider it the most impactful SEO strategy. Analyzing content performance unveils hidden keyword gems. High bounce rates or low engagement may indicate irrelevant content, signaling a need for keyword optimization. Conversely, well-performing yet low-ranking content can benefit from incorporating related keywords to boost visibility. Content should captivate your audience while satisfying search engines. Prioritize clarity, originality, and relevance to enhance SEO performance and foster genuine connections with your readers.

Assess the quality and relevance of your existing content to uncover keywords that are closely aligned with your target audience's interests and search intent. Look for opportunities to optimize and expand existing content around relevant keywords or topics that are performing well or have the potential to attract high-quality traffic.

Content quality measures how well your material satisfies both audience needs and search engine criteria, including relevance, accuracy, readability, originality, freshness, and user experience. Evaluating content quality is crucial for improving SEO and user satisfaction. Tools like Yoast SEO, Grammarly, and Hemingway can help assess and enhance content quality. For keyword discovery, review content with low quality scores to identify issues in relevance, accuracy, or readability. Conversely, high-quality content with low traffic may indicate poor targeting or promotion. Use these insights to create new content or optimize existing material with more effective keywords.

Identifying content gaps is essential for enhancing your site's relevance and authority. Use tools like AnswerThePublic and BuzzSumo to discover topics your audience searches for but your site lacks. Analyze high-demand, low-coverage areas to capture traffic and increase engagement. For emerging trends, use Google Trends to anticipate and address future demands early, positioning your site as a go-to resource. By filling these gaps, you improve SEO and offer substantial value, establishing authority in your niche.

I cannot overstate the importance of continuously uncovering and filling content gaps during regular site audits. My proven process involves: First, leveraging advanced tools to analyze search data, trending topics, and popular questions in the niche to pinpoint potential gaps. I'll overlay this with a deep content audit examining existing site/competitor coverage. From there, I'll prioritize creating authoritative, differentiated content targeting the highest-impact discovered gaps. This allows us to quickly capture valuable, under-served areas of search demand.

Identify gaps in your existing content by conducting keyword gap analysis to uncover keywords that your competitors are ranking for but you are not. Look for keywords with high search volume and low competition that align with your business objectives and target audience preferences. Use this insight to create new content or optimize existing content to fill these gaps and attract additional organic traffic.

You're an expert in your domain but are falling behind in organic traffic because of missed opportunities to provide valuable content which your competitors provide. This is known as content gap. You can create a content strategy by focusing on such missed keywords and creating content around them. Look for tools such as Keyword Gap to identify such opportunities. Make sure to prioritise high volume and low difficulty keywords if your website is new or has low domain authority.

Content gaps are unmet topics or questions your audience searches for, revealing missed opportunities. Identify these gaps using tools like AnswerThePublic, BuzzSumo, or Google Trends. Focus on high-demand gaps with low coverage and emerging topics with growth potential. Use these insights to enhance SEO and authority with new or optimized content.

Build looker studio based on Search Console API. You will get access to thousands keywords (up to 1 million). Based on this see if there are any keywords that resonate with website, but due to lack of relevant content are ranking below position 20. There you go; you have now ideas for new content.

To optimize your organic traffic efforts, a granular approach is key. Begin with an in-depth analysis of your traffic sources using Google Analytics or Search Console to understand the pathways visitors take to reach your site. Identify high-performing pages and dig into their traffic sources—sometimes a few pages drive the majority of your traffic, highlighting what works. Next, expand on successful strategies from these pages by applying their lessons to underperforming sections.

When trying to find new keywords, it's very important to keep your objective in mind... What do you really want? --> Traffic or conversion? Not the same thing... With traffic, you get curious people... If you want customers, it's imperative to identify the buying intent in the user's query. These are often less magical keywords, but with very specific semantics. E.g.: Slim-fit denim pants size XXS

Para mejorar el tráfico orgánico, es crucial enfocar tus esfuerzos en varios frentes. Primero, realiza una investigación de palabras clave para identificar términos relevantes y de alta intención que tu audiencia busca. Optimiza tu contenido alrededor de estas palabras clave, asegurándote de que sea valioso, relevante y de alta calidad. Mejora la estructura y la navegación de tu sitio para facilitar el acceso y la experiencia del usuario. Aprovecha el SEO técnico, como la optimización de la velocidad del sitio y la corrección de errores de rastreo. Finalmente implementa una estrategia sólida de creación de enlaces, generando backlinks de calidad que refuercen la autoridad de tu dominio.

Utilize keyword research tools and analytics platforms to explore new keyword opportunities and identify emerging trends in your industry or niche. Incorporate long-tail keywords and semantic variations into your keyword strategy to capture more specific search queries and attract highly relevant traffic. Monitor changes in search engine algorithms and updates to identify new keyword opportunities or shifts in search behavior that may impact your SEO strategy. Regularly review and update your keyword strategy based on evolving market trends, competitor activities, and changes in consumer behavior to maintain competitiveness and maximize organic traffic growth.