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How can you find the best PR tools for influencer outreach?

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Influencer outreach is a key strategy for public relations (PR) professionals who want to amplify their messages, reach new audiences, and build trust with their target markets. But how do you find the best PR tools for influencer outreach? How do you identify, contact, and manage relationships with influencers who can help you achieve your PR goals? In this article, we will explore some of the features and benefits of different PR tools for influencer outreach, and how to choose the ones that suit your needs and budget.

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CJ Carter

Chief Marketing Officer at In Popular Demand

1 Define your objectives

Before you start looking for PR tools for influencer outreach, you need to have a clear idea of what you want to achieve with your influencer campaign. Do you want to raise awareness, generate leads, drive sales, or improve your reputation? Who are you trying to reach, and what are their interests, pain points, and preferences? How will you measure your success, and what are your key performance indicators (KPIs)? By defining your objectives, you can narrow down your search for PR tools that align with your goals and expectations.

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Akansha Bhardwaj

Head of PR & Communications @ Blur India | Brand Building | Business Development
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Before drafting your strategy for influencer marketing its very important to have your research in place as to which category of influencer deems aligns with your objective.

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2 Research your influencers

When setting your objectives, you need to identify the influencers who can help you reach them. There are many PR tools available that enable you to research and discover influencers in your niche, industry, or location. These tools should have features such as searching by keywords, topics, hashtags, or categories; filtering by platform, audience size, engagement rate, location, or demographics; accessing influencer profiles, content, and analytics; and comparing and ranking influencers based on relevance, reach, resonance, or reputation. Popular PR tools for influencer research include BuzzSumo, Klear, Upfluence, and Traackr.

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Akansha Bhardwaj

Head of PR & Communications @ Blur India | Brand Building | Business Development
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Researching your influencer before finalising them for any outreach is extremely important. Based on your objective, another criterion for finding the right kind of influencer is to do a competitive analysis and find the people who have performed well in similar campaigns.

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3 Contact your influencers

After you have a list of potential influencers, you need to contact them and pitch your collaboration idea. This can be tricky, as influencers receive numerous requests and may not respond to generic or irrelevant messages. To make the process easier, you should use PR tools such as Hunter, Mailshake, Pitchbox, and NinjaOutreach. These tools can help you find and verify influencer email addresses, phone numbers, or social media handles, craft personalized and compelling outreach emails or messages, track your outreach efforts and responses, and automate and streamline your outreach workflow.

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4 Manage your relationships

Ultimately, you need to manage your relationships with influencers and ensure that they meet their promises and expectations. To do this, you should use PR tools such as AspireIQ, Grin, Influenster, and Lumanu which can help you communicate and coordinate with influencers throughout the campaign, provide feedback and guidance on their content and performance, monitor and measure the impact and ROI of your influencer campaign, as well as report and showcase your results and achievements. Finding the best PR tools for influencer outreach can be a challenge since there are many options to consider. Nevertheless, by following these steps and comparing the features of various PR tools, you can find the ones that match your objectives, budget, and preferences. Keep in mind that influencer outreach is not a one-size-fits-all approach, so you may need to use different PR tools for different stages of your campaign.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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CJ Carter

Chief Marketing Officer at In Popular Demand
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Seeding the right talent, structuring a robust agreement that insulates the brand, campaign, and project, and creating a comprehensive strategy will enhance the probability of maximum culmination for all parties involved, including stakeholders and shareholders. However, it should be-noted that if/when your ideal influencer loses value in their brand equity and are less relevant culturally to the market, so will your campaign. Thus, it’s always a good idea to meticulously plan around current or projected market trends and create front and back-end omnichannel strategies that can withstand unexpected shifts in market trends or with talent. Be impactful and create awareness that will act as an amplifier in encouraging positive ROI.

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How can you find the best PR tools for influencer outreach?

1

2

3

4

5

1 Define your objectives

2 Research your influencers

3 Contact your influencers

4 Manage your relationships

5 Here’s what else to consider

Public Relations

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How can you find the best PR tools for influencer outreach?

1

2

3

4

5

1 Define your objectives

2 Research your influencers

3 Contact your influencers

4 Manage your relationships

5 Here’s what else to consider

Public Relations

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