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How can you find the best brand strategy courses and books?

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Brand strategy is the art and science of creating a distinctive identity, personality, and value proposition for your business. It helps you stand out from the competition, connect with your target audience, and achieve your goals. But how can you learn and master this skill? Here are some tips on how to find the best brand strategy courses and books.

本文章的要点总结

Assess your learning needs:

Determine your objectives and knowledge gaps. This helps you choose the most relevant courses and books tailored to your specific brand strategy goals.### *Explore online platforms:Check out LinkedIn Learning for diverse, expert-led brand strategy courses. It's convenient, allowing you to learn at your own pace and access a wealth of resources.

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1 Assess your needs

Before you dive into the world of brand strategy, you need to assess your own needs and objectives. What are you trying to accomplish with your brand? What are the gaps in your knowledge and skills? How much time and money can you invest in learning? These questions will help you narrow down your options and choose the most relevant and effective resources for your situation.

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2 Explore online courses

One of the easiest and most convenient ways to learn brand strategy is through online courses. There are many platforms and providers that offer courses on various aspects of brand strategy, such as positioning, storytelling, design, research, and analytics. Some of the benefits of online courses are that you can learn at your own pace, access a variety of topics and experts, and get feedback and support from instructors and peers. However, not all online courses are created equal, so you need to do some research and compare the quality, content, and reviews of different courses before you enroll.

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Stacey Moore

Founder @ Hot Goss - If you do marketing for clients, you'll love Hot Goss ? LinkedIn Top Voice in Copywriting ? Quixotic Pragmatist ? Trusted by leading brands for 25+ years ? ?????
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Start with LinkedIn Learning. It's included for free with any LinkedIn pro subscription. I love learning and I'm constantly taking new courses. Over the years I've completed over 500 courses on LinkedIn Learning or in its previous incarnation as Lynda[dot]com. It's a great value and a great way to sharpen your skills.

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3 Read books and blogs

Another way to learn brand strategy is by reading books and blogs written by experienced and reputable brand strategists. Books and blogs can provide you with valuable insights, case studies, frameworks, and tools that you can apply to your own brand projects. They can also inspire you with new ideas and perspectives that can enrich your brand vision and creativity. Some of the advantages of reading books and blogs are that you can access a wide range of sources, learn from different styles and approaches, and revisit them whenever you need a reference or a reminder. However, you also need to be selective and critical when choosing what to read, as some books and blogs may be outdated, biased, or irrelevant.

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Viviane Oliveira

Marketing | Branding | Comunica??o | Estratégia | Experiência do cliente | Cultura da inova??o
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My suggestions to your reading: - The Brand Gap by Marty Neumeier - Branding: A Practical Guide to Creating and Building Strong Brands by David Aaker - The Brand Identity Playbook by Wally Olins

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Howie Chan

I help lay brand foundations for growth | #1 creator for branding & positioning worldwide | Founder of Legend Letters & Healthy Brand Consulting, Podcast Host, Brand Strategist
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One of my favorite books on brand thinking is Alchemy: The dark art and curious science of creating magic in brands, business, and life by Rory Sutherland. It will blow your mind.

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4 Join communities and networks

Learning brand strategy is not only about consuming information, but also about interacting with other people who share your interest and passion. Joining communities and networks of brand strategists can help you learn from their experiences, challenges, and successes. You can also ask questions, get feedback, exchange ideas, and find opportunities for collaboration and mentorship. Some of the benefits of joining communities and networks are that you can expand your network, stay updated on the latest trends and best practices, and get support and motivation from like-minded peers. However, you also need to be active and respectful when participating in these spaces, as they are based on trust and reciprocity.

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Scarlett B.

Brand Strategist | Marketing Consultant @ AMA SDSU | Redefining Brands with Simplicity
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Make the most of local event platforms like Eventbrite and Meetup. These platforms are goldmines for valuable connections at professional networking events.

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Howie Chan

I help lay brand foundations for growth | #1 creator for branding & positioning worldwide | Founder of Legend Letters & Healthy Brand Consulting, Podcast Host, Brand Strategist
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There is a huge LinkedIn network of brand strategists. Instead of just "joining" any group, engage with them, learn from them, build relationships with them. When we start to talk shop, oh it can get boisterous real fast!

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5 Practice and apply

The best way to learn brand strategy is by practicing and applying it to real-life scenarios. Whether you work on your own brand or on a client's project, you need to put your knowledge and skills into action and test your assumptions and hypotheses. This will help you refine your brand strategy, identify your strengths and weaknesses, and learn from your mistakes and feedback. Some of the benefits of practicing and applying brand strategy are that you can improve your confidence and competence, showcase your portfolio and results, and attract more opportunities and recognition. However, you also need to be flexible and adaptable when facing challenges and changes, as brand strategy is not a one-size-fits-all solution.

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Scarlett B.

Brand Strategist | Marketing Consultant @ AMA SDSU | Redefining Brands with Simplicity
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Create a virtual workplace scenario where you're in XYZ company's brand department, focused on enhancing their brand identity and strategy. Imagine that you're strategizing for Apple, even though you're not actually employed by them. This exercise will help you acquire tactical skills as you analyze the SWOT and develop your own solutions for strengthening Apple's brand.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Howie Chan

I help lay brand foundations for growth | #1 creator for branding & positioning worldwide | Founder of Legend Letters & Healthy Brand Consulting, Podcast Host, Brand Strategist
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There is so much content out there about brand strategy. The problem is not finding the resources, the challenge for anyone is to take it all in, apply them and then make the practice your own. Learn it, apply it, forget it, make it.

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How can you find the best brand strategy courses and books?

1

2

3

4

5

6

1 Assess your needs

2 Explore online courses

3 Read books and blogs

4 Join communities and networks

5 Practice and apply

6 Here’s what else to consider

Brand Strategy

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感谢您的反馈

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How can you find the best brand strategy courses and books?

1

2

3

4

5

6

1 Assess your needs

2 Explore online courses

3 Read books and blogs

4 Join communities and networks

5 Practice and apply

6 Here’s what else to consider

Brand Strategy

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感谢您的反馈

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