How can you extend the life of your content?

Here are a few strategies to extend the life of your content: 1. Repurpose your content. Change the format. Make it look different and repost it. 2. Switch it up. You can move between video snippets, infographics, put it in a newsletters, or a social media posts. 3. Update and revise: Keep your content relevant by adding new information, insights, or examples. 4. Repost and boost it. 5. Newsjack it. When something newsworthy happens that relates to your post, repost it with commentary that ties it to current events.

A dirty secret of LinkedIn Company Pages, if it worked once it will probably work again. Some of your favorite pages post the exact same thing months apart, and it works!

Pour ce faire, il faut que le contenu ait du contenu! Favorisez donc les valeurs pérennes. Si vous prolongez, recyclez, transformez, etc, les mêmes banalités sur tous les canaux possibles, ne vous attendez pas à un grand impact.

Redistribuyéndolos en otros canales, invitando nuevamente a tus amigos a visitarlos, fragmentadolo y combiandolo de formato por ejemplo si es escrito a video o audio, y viceversa

Repurposing breathes new life into old content! By transforming blogs into videos, infographics, or social media snippets, you reach fresh audiences, boost SEO, and squeeze more value from your hard work. It's like remixing a song - different format, same catchy tune.

Updating content and overcoming the boring spheres is indeed a very amazing technique to gain new audiences and reset your old audiences to a completely newer and fresh perspective

When I recycle content, I aim to offer a fresh perspective or a new piece of information. I often create evergreen content that doesn't need frequent updates. A useful technique is to repurpose SEO-optimized content by tweaking the keywords, using long-tail and more specific to improve search engine rankings.

Conteúdos relevantes podem ser aproveitados em diferentes formatos, como textos, vídeos, e-mail mkt, fotos, artes, ebook, podcasts, entre outros.

Updating content breathes new life! It keeps info fresh, combats outdated facts, and signals relevance to search engines, boosting visibility. Like spritz on a wilted flower, updates extend reach, engagement, and value, making your content bloom again!

No sólo actualizar el contenido, sino que también adaptarlo a diversas temáticas relacionadas. Así vas generando expertise y consolidación de tus informaciones. Lo hice en un momento para posicionar el libro que escribí y resultó ser un buen ejercicio.

Um bom conteúdo pode perdurar por muito tempo, sendo propagado por meio do público que o recebe em diferentes frentes. Além disso, a divulga??o pode ser feita em escalas em diferentes canais - em determinado momento, por exemplo, enviar um e-mail mkt com o conteúdo mais denso, uma postagem em rede social mais resumida, um texto em blog - tudo divulgado e realimentado com novas "chamadas".

Promoting content acts like a sunlamp, nourishing its reach & relevance. Broader audiences & fresh engagement breathe new life into older pieces, boosting search ranking & driving continuous value. This cycle extends content's lifespan, maximizing its impact beyond its initial

Elige el contenido que mejor te haya funcionado y dale mayor promoción para que llegue a más personas, ya sea con publicidad en redes sociales, SEM o utilizando influencers.

O bom conteúdo sempre pode ser reaproveitado. Você pode, inclusive, dar nova roupagem a ele para n?o dar uma sensa??o de desatualiza??o. Outro modo é trazer algo mais atual, como um novo dado ou nova vis?o sobre o mesmo conteúdo em cima do que já foi realizado e depois direcionar ao conteúdo mais antigo.

Curating content is great as long as links don't break to the content you are curating, and that the links are open to the relevant audience you are targeting. It is helpful to include a feedback link for people to report if there are any broken links. State that you are looking for this specific type of feedback as well as standard thoughts/comments about the content. In curating the content, make sure what the content is behind a link is understandable without someone having to click through the link. A one line summary will suit this purpose.

It is not always about collaboration....sometimes the focus is more about how your view is different than others. Provide meaningful examples of how your approach has worked and why, while if another approach had been taken, it wouldn't have worked so well or had unique benefits. That said, collaboration is key...just don't knock or promote what you have done that you have the rights to speak about to distinguish yourself and your content/approach.

Una manera de colaborar con el contenido, es compartirlo en nuestro feed y en la de otros. Contenidos de valor y calidad, adaptados a las características y preferencias de cada red social y del público objetivo. Los comentarios deben ser relevantes, originales y respetuosos, que aporten algo de valor a la conversación, y así, trascienda a otras audiencias, una manera de llevar networking y despertar el interés del público. Comentar en otras publicaciones, es una gran oportunidad para que nuestro contenido genere valor y recomendaciones útiles para mejorar las experiencias.

Evergreen Focus: Try crafting content with timeless value that stays relevant over time. Regular Updates: Refresh and optimize existing content for SEO to ensure ongoing relevance. Sequential Content: Develop interconnected series or follow-ups to prolong engagement. Reshares: Periodically reintroduce older but valuable content. Audience Engagement: Encourage discussions and feedback for insights into creating new related content. Collaboration & Guest Posts: Partner with others to expand content visibility and reach new audiences. These strategies can help extend the lifespan of your content, maintaining its relevance and reach over time.

If you are posting to platforms that allow for reactions and comments, use that to your favor. Follow up on comments, get new ideas from your community's feedback, tag people and bring them into the conversation. In social platforms, the post is just the beginning.

Transform texts and articles into infographics, podcasts into transcriptions, while retaining the message but in different formats. This expands the reach and caters to diverse consumption preferences.

Keep contextualizing the story piece with new hooks and approach. While the message and the audience are sacrosanct everything else - narrative, format, platform, voice can keep evolving to keep the content relatable at any given point.

To extend your content's life, create evergreen pieces that remain relevant over time. Repurpose existing content into various formats like videos or podcasts. Regularly update statistics and examples for accuracy and develop content series to create a narrative that spans multiple pieces. Use internal links to drive traffic between related content and share archived content strategically on social media to reach new audiences. Reintroduce valuable content to email subscribers, maximizing its lifespan.