How can you extend the life of your content assets with video storytelling?

Blog articles can be churned out pretty fast. It usually takes longer to churn out a good video, and that's okay. Creating a video companion content piece to go with your blog gives you a good reason to revisit your blog six months or a year later, and to promote the blog online using the video.

Focus should be on evergreen content, choose areas with are not tied to specific events and relevant topics. Educational content for instance will always be valuable over time.Also creating sequels is another approach to enhance evergreen content. Include relatable stories, emotions related,real life stories and trend resistant content..

Evergreen video content is a compounding asset. You can take a 25 minute video, split it into several short-form teaser videos or snippets, and use them to attract eyeballs to your original asset. Because social attracts the most eyes these days, your video teasers are an effective funnel, without much additional effort.

No content that isn't engaging and speaks in a stilted language will attract positive feedback You've got to lean to write extensive posts that spell out what you bring to the table and valuable information. Ever since the days of The Cluetrain Manifesto - a seminar publication on how to write plain English messages Noboby wants to read the flowery kind of formal language AI Platforms general communicate from What is important is the brand says and does with formal copy will not increase big readership or engagement. AI gives you the opportunity to lead and to demonstrate and people are eager to learn.

Take advantage of your existing written content, such as blog posts or articles, and transform them into video format. This allows you to reach a wider audience and provide a fresh perspective on the same topic.

If you, or someone in your organization is good on camera, video storytelling can create a connection that cannot be duplicated by any other format of content. A trusted on-camera personality can incorporate a CTA to watch the next video, visit the blog, etc., which retains your audience as long as the next piece of content continues to provide value. There are also ways to do this without being on camera. In fact, the popularity of so-called faceless videos is growing. Whatever video style you choose, focus on a quick, strong hook, and keep your videos engaging with lots of transitions and B-roll.

We live in a digital marketing world where many content creators are being trained by the algorithms and reward systems to seek out views, likes, and comments rather than sales, brand loyalty, and brand evangelism. So as you seek "engagement" and "retention," keep your eyes on the true high-level marketing goals that should be driving your efforts. As for boosting engagement, don't expect it from your audiences if you don't provide it to them. When they comment, you need to reply. In truth, we should have more people employed in direct customer engagement than in primary content production. True interactive engagement will lead to retention and to achieving high-level marketing goals.

First of all, you need to tell AI who you are and who you are tyring to reach, and what you want to say or get them to do. That comes from you, not AI, although AI is super helpful when your provide clear and thorough prompts -- and then check facts, add citations and add your human voice. So being clear, being relevant and knowing the subject well is crucial AI is a tool (an often wonky one) and it has great skills when it is clearly prompted. Ask for citations with page numbers to be sure tyhe facts were not hallucunation Vet the sources in reliable sites before you publish .

Engage your audience by encouraging them to create their own videos related to your content. This not only extends the life of your content but also increases user engagement and fosters a sense of community.

The key to boosting your content engagement is ensuring that every video you produce has a strong hook within the first 3 seconds and that your story is relatable, shareable, and relevant to your target audience. Video performance can be unpredictable, but you can increase retention by consistently delivering value, focusing on a few key points, and giving viewers a reason to care. Keep in mind that a video script shouldn't be like a blog article. Avoid boring, generic beginnings; instead, start with a bold statement or an engaging video effect. Test various formats until you discover what works best for your business.

Sharing your content on crowded social media spaces does work, but the users of these platforms typically are there to browse while the platform algorithms want them to continue browsing (so more ad revenue is generated). In addition to using other platforms, increase the use of your own. Ensure that you are posting your storytelling on your own website and, perhaps more importantly, that you're delivering it directly to your audience members. This can be by email, text, WhatsApp, or any other direct digital method. This helps you to overcome the danger of having your content lost in a sea of competition. It also allows you to extend the life of your content assets without the negative feedback received by reposting old content.

Algorithms help expand your reach, but you need other strategies to keep growing and pushing. Distribution is one such strategy. Distribute your content across Reddit, Quora, niche forums and other niche communities which might resonate with it. This will allow some users to check out your work/follow you on social media/contact you for business. Your distribution channel list is the key.

Think about distribution through a strategic lens. It's not just about posting your video across various platforms; it's about creating a content ecosystem where your video is the centerpiece. For instance, you could create a series of blog posts, infographics, or podcasts that explore the themes in your video more deeply. This not only extends the life of your video content but also creates multiple entry points for your audience to engage with your brand.

Leverage your other content assets to promote your videos. Add video teasers or snippets in your blog posts, newsletters, or social media updates to drive traffic to your videos.

Video-first platforms like YouTube and TikTok are overtaking Google as search engines in their own right. You can tap into this huge opportunity by applying SEO principles to video production. First, make sure that you conduct some keyword research as you script your video. Second, take care to generate, proof read, and publish a transcript. Lastly, be thoughtful about writing metadata (video title, video description, etc.) to speak directly to the search intent of your target keyword.

The rise of AI - both of terms of people answering questions from AI chatbots instead of google search results and the saturation of AI- generated content - has added a new level of complexity to a marketer’s SEO strategy. That being said, AI hasn’t yet proliferated video, so focusing SEO efforts on video content is a great way to rise to the top. When building your YouTube strategy, think about Google’s search engine as just as important of a discovery channel as YouTube’s. Use the right keywords in your titles, descriptions and tags to maximize chance of discovery across all platforms.

In my opinion, investing in SEO optimization offers the best ROI on video storytelling by far. A well optimized YouTube video can rank well in search, and if you embed those videos in blog articles and other content, you can further enhance the overall performance of your content. Traffic may not come in a huge amount all at once, but it will be slow and steady over time.

Just like written content, videos can be optimized for search engines. Use relevant keywords in your video titles, descriptions, and tags to improve visibility and attract organic traffic. Share on multiple platforms:

Alright, picture this: your content as a superhero with video storytelling as its cape. First, make timeless videos—stuff that won't age like avocados. Chop it into bite-sized clips, shareable across social galaxies. Revisit your video's origin story through sequels, maybe an extended cut. Don't forget the remix! Turn that webinar into snappy snippets. SEO tags? Super important! They're like the secret code for your content superhero to be found. So, gear up, storyteller, and let your content superhero conquer the digital universe!

Videos aren’t limited to putting a talent in front of the lens. TikTok and Instagram have really opened the doors to diverse video storytelling methods from VO-led content to animated infographics. Whatever your content topic is, plan ahead. Think of all the ways you can break it down and disseminate it for different audience types and template the process to make it easier for you in the long run.

Keep an eye on your video analytics to understand how your audience is engaging with your content. Use this data to make improvements, create more targeted videos, and refine your video storytelling strategy.

It's hard to believe that some people still believe that video content needs to be constructed with video (either live or animated). It doesn't. It just needs to have some type of dynamic imagery, which we can create in the editing process. Whether it's simple movement or zooming or quick "slide shows," you likely already have static (non-moving) imagery content assets that can be used for video. The key is to (1) build a story with what you have and then (2) tell the story through audio narration, on-screen text, or (3) merely with the images themselves. Be sure to add music that supports the vibe you want to create and you'll be well on your way to extending content assets almost indefinitely.

One of the worst things a content creator can do is sit on a one dimensional piece of content. Instead of leaving your best performing blog post as a written piece take that article, breakdown the key messages and turn it into short, segmented videos for Instagram Stories, YouTube Shorts or TikTok. New to a role or company? Take a deep dive into the content archives and see what’s out performed the average bounce rate or time on page metrics and start working on simple, even low production, videos. You can republish the articles and integrate teasers at the start of the articles or create the social media snippets. From there, test, test, and test some more. The audience engagement and SEO value alone should pay dividends over time.

You can extend the life of your content assets with video storytelling by creating engaging and evergreen video content, repurposing existing content into video formats, optimizing videos for SEO, and sharing them across various platforms to reach a wider audience. Additionally, leveraging user-generated content and incorporating interactive elements can help increase viewer engagement and prolong the relevance of your video content.

One strategy is to repurpose long-form content into bite-sized video posts for social media. This not only directs attention back to the original piece but also boosts engagement. It's an effective way to breathe new life into existing material without having to come up with a new concept.

Here's a quick tip. Hosting live Q&A sessions related to your existing content is a great way to leverage video marketing. Engaging directly with your audience in real-time not only adds a personal touch but also creates an interactive experience, making your content more memorable and shareable. Let's say you have a well-received blog post about productivity tips. Instead of simply creating a video summarizing those tips, host a live Q&A session where your audience can ask specific questions about the tips or share their own productivity challenges. This not only brings the content to life but also establishes a connection with your audience, turning passive consumers into active participants in the discussion.