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How can you explain industry jargon to clients?

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Industry jargon can be a useful shorthand for professionals who share a common language, but it can also be a barrier for clients who are not familiar with the terms and concepts. As an account manager, you need to be able to explain industry jargon to your clients in a clear, simple, and engaging way, without losing the accuracy and nuance of the meaning. Here are some tips on how to do that.

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1 Know your audience

Before you use any industry jargon, you need to know who your audience is and what level of knowledge they have. Some clients may have a background or experience in the same or related industry, while others may be completely new to it. You can assess your audience by asking them some questions, doing some research, or reviewing their feedback. You should also avoid making assumptions or overestimating their understanding. If you are not sure, it is better to err on the side of caution and explain the jargon than to risk confusing or alienating your clients.

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Nolan Lemuel Augustine

Cloud Engineering | Microsoft Certified Azure Associate AZ104 | AZ900 - SC900 MS-Certified | MD102 - DP900 - DP600 in progress | Experienced Ops Manager | Seeker of Knowledge | "Fortuna Favet Fortibus" | Cloud Explorer
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As simple as this sounds, structuring your approach to your audience is of paramount importance. It does not make sense to use high level terminology or jargon to explain concepts to a beginner or new entrant to the market. However, an experienced user/client will find your use of familiar language and explanations/understanding of complex concepts reassuring and subsequently build their confidence in you.

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2 Define the terms

One of the most important steps in explaining industry jargon is to define the terms you are using. You can do this by providing a simple and concise definition, using an analogy or an example, or comparing and contrasting it with another term. You should also spell out any acronyms or abbreviations the first time you use them, and avoid using too many of them in one sentence or paragraph. You can also use visual aids, such as charts, diagrams, or images, to illustrate the terms and concepts.

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Nolan Lemuel Augustine

Cloud Engineering | Microsoft Certified Azure Associate AZ104 | AZ900 - SC900 MS-Certified | MD102 - DP900 - DP600 in progress | Experienced Ops Manager | Seeker of Knowledge | "Fortuna Favet Fortibus" | Cloud Explorer
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Helping an inexperienced client understand a complex industry concept is a delicate balance between not over-simplifying and under-valuing the concept and ensuring that the client understand what is needed to achieve the end goal and justify the price. I find that sufficient time and a process of building from extremely low-level language, explanation, analogy, up to the acceptable level works. One must however be willing to spend this time, with patience, understanding that this also builds the relationship and trust.

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Asha P.

VP, Success & Ops @ Devensoft | Championing Value-First CX Strategies
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1. Start by identifying the client's level of understanding and tailor your explanation accordingly. 2. Use simple, everyday language to describe complex concepts, avoiding technical terms when possible. 3. Relate jargon to familiar scenarios or analogies that the client can easily grasp. 4. Break down concepts into smaller, manageable parts to avoid overwhelming them. 5. Provide examples or case studies to illustrate how a term applies in a real-world context. 6. Encourage questions and be patient, ensuring the client feels comfortable asking for clarification. 7. Continuously gauge their understanding and adjust your explanations as needed. 8. Offer resources or glossaries they can refer to later for a deeper understanding.

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3 Use plain language

Another key step in explaining industry jargon is to use plain language whenever possible. Plain language is language that is clear, concise, and easy to understand by your audience. It avoids unnecessary words, complex sentences, and passive voice. It also uses familiar words and phrases, and avoids slang, idioms, and metaphors. Using plain language helps you communicate your message more effectively and efficiently, and makes your clients feel more comfortable and confident.

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4 Check for understanding

After you explain the industry jargon, you need to check for understanding by your clients. You can do this by asking them to repeat or summarize what you said, asking them if they have any questions or doubts, or giving them a quiz or a scenario to apply what they learned. You should also encourage them to ask questions or clarify anything they are not sure about, and be ready to explain the jargon again in a different way if needed. Checking for understanding helps you ensure that your clients are on the same page as you, and that they are satisfied with your explanation.

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Nolan Lemuel Augustine

Cloud Engineering | Microsoft Certified Azure Associate AZ104 | AZ900 - SC900 MS-Certified | MD102 - DP900 - DP600 in progress | Experienced Ops Manager | Seeker of Knowledge | "Fortuna Favet Fortibus" | Cloud Explorer
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A keen interest in your clients needs, satisfaction and the understanding that you are in the early stages of building what might be a long and fruitful relationship are paramount to this point. Always check that the client is following and understanding what you are explaining. Also, be sure to assume an attitude that allows the client to feel comfortable asking questions and not understanding certain things the first time. Be patient enough to walk through the same concept many times with many variations.

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5 Keep learning

The final step in explaining industry jargon is to keep learning and improving your skills. Industry jargon is not static, but constantly evolving and changing. You need to stay updated on the latest trends and developments in your industry, and learn how to explain them to your clients. You can do this by reading industry publications, attending webinars or events, or taking courses or certifications. You can also ask for feedback from your clients, colleagues, or managers on how well you explain the jargon, and what areas you can improve on. Keeping learning helps you enhance your credibility and professionalism, and build trust and rapport with your clients.

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Nolan Lemuel Augustine

Cloud Engineering | Microsoft Certified Azure Associate AZ104 | AZ900 - SC900 MS-Certified | MD102 - DP900 - DP600 in progress | Experienced Ops Manager | Seeker of Knowledge | "Fortuna Favet Fortibus" | Cloud Explorer
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“The only thing I know is that I know nothing, and I am no quite sure that I know that.” -Socrates As a core philosophy this has served me well in the pursuit of constantly and rigorously learning, re-learning and keeping pace with ever changing industry and parallel industry knowledge and standards. It is vital to do this.

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6 Here’s what else to consider

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How can you explain industry jargon to clients?

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2

3

4

5

6

1 Know your audience

2 Define the terms

3 Use plain language

4 Check for understanding

5 Keep learning

6 Here’s what else to consider

Account Management

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How can you explain industry jargon to clients?

1

2

3

4

5

6

1 Know your audience

2 Define the terms

3 Use plain language

4 Check for understanding

5 Keep learning

6 Here’s what else to consider

Account Management

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