How can you explain the importance of network performance to non-technical stakeholders?

1 Use analogies and examples

One of the best ways to explain complex technical concepts is to use analogies and examples that relate to everyday situations or experiences. For instance, you can compare network performance to traffic flow, and explain how factors such as bandwidth, latency, congestion, and routing affect the speed and quality of data transmission. You can also use examples of how poor network performance can impact common tasks or goals, such as video conferencing, online shopping, or file sharing.

2 Focus on benefits and outcomes

Another way to explain the importance of network performance is to focus on the benefits and outcomes that it provides for the stakeholders. Instead of using technical jargon or metrics, you can highlight how network performance affects the bottom line, the customer experience, or the competitive advantage of the organization. For example, you can show how network performance can reduce costs, increase revenue, improve customer satisfaction, or enhance innovation.

3 Address pain points and challenges

A third way to explain the importance of network performance is to address the pain points and challenges that the stakeholders face or may face in the future. You can use data, feedback, or scenarios to demonstrate how network performance can solve problems, prevent issues, or create opportunities. For example, you can explain how network performance can prevent downtime, improve security, or enable scalability.

4 Use visuals and tools

A fourth way to explain the importance of network performance is to use visuals and tools that can help the stakeholders visualize and understand the data and information. You can use graphs, charts, diagrams, or dashboards to illustrate the current state, trends, or goals of network performance. You can also use tools such as speed tests, ping tests, or traceroute to show the stakeholders how to measure and monitor network performance.