How can you explain the importance of keyword research to a client?

3 Show examples of keyword research

One of the best ways to explain the importance of keyword research to a client is to show them examples of how it works in practice. You can use tools like Google Keyword Planner, Moz Keyword Explorer, or SEMrush Keyword Magic Tool to demonstrate how to find and analyze keywords for your client's niche, industry, or topic. You can also show them how to use keywords in your content, such as titles, headings, subheadings, meta descriptions, and body paragraphs. You can also show them examples of how keyword research has helped other clients achieve their goals, such as increasing traffic, conversions, or sales.

4 Address common objections or questions

Your client may have some objections or questions about keyword research, such as how much time and money it takes, how often it needs to be done, how to balance optimization and natural language, and how to measure its impact. To answer these questions with confidence and evidence, you can explain that keyword research is an investment that pays off in the long run. It helps create content that attracts and retains your audience, but it's not a one-time activity; instead, it's a continuous process that requires regular updates and adjustments. When it comes to keyword optimization, you should emphasize that it doesn't mean keyword stuffing; rather, it means using keywords strategically and naturally in your content. You can measure the impact of keyword research with tools like Google Analytics, Google Search Console, or other SEO metrics.

5 Provide clear and actionable steps

Finally, you need to provide your client with clear and actionable steps on how to proceed with keyword research. You can offer your services as a professional SEO copywriter who can conduct keyword research and create content for your client. You can also provide your client with a proposal, a timeline, a budget, and a scope of work for your keyword research and content creation project. You can also provide your client with some resources, tips, or best practices on how to do keyword research on their own, if they prefer to do it themselves.

Keyword research is a vital part of SEO copywriting, as it helps you create content that connects with your audience and ranks well on search engines. By explaining the importance of keyword research to your client, you can establish your credibility, authority, and value as a copywriter, and help your client achieve their goals with their content.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?