How can you expand your personal brand?

I think it's important to remember your niche vs appealing to an unintentional audience you may have created. As part of the gaming industry, I now have many followers from that space. My expertise is Employer Brand/Employee Advocacy. I can choose the content that gets me the most likes or I can choose the content for my intentional audience. There is plenty of crossover but stay true to yourself and your desired audience! They will be around more long-term at the end of the day.

Want to expand your personal brand? Find your passion, dig deep, and become the go-to expert. ?Find your passion. What are you passionate about? What are you good at? What makes your heart race? This is the starting point for finding your niche. ?Dig deep. Once you know your passion, learn everything you can about it. The more you know, the more you can offer your audience. ?Become the go-to expert. Share your knowledge and expertise with others. Answer their questions. Solve their problems. Become the indispensable guide in your field. In these ways, you will define your niche and be more clear with your target audience.

If you’re willing to create an influential and powerful personal brand, here’s what you should talk about: 1) Your past creds, experiences and learning — Will help people trust on your content 2) Opinions on trending items — Will help in faster discovery of your profile 3) Future plans & growth items — Will help people know what to expect Conquer the past, present and the future!

??Creating valuable content is like throwing a party. You want your guests to enjoy themselves and come back for more. ??The key is to understand your audience's needs and interests. What are they craving? What are they curious about? What problems do they have? ??Once you know what your audience wants, you can create content that is relevant, engaging, and helpful. Share insights, how-tos, and stories that will make them think, laugh, and learn. ??Don't forget to add your own personality and style to your content. This will make it more memorable and engaging. ??And most importantly, be consistent. Share new content on a regular basis so that your audience knows where to find you.

Put in the work and start putting out content on all the relevant social platforms. Don't wait till you have the content plan; don't try to perfect each post. Just put it out there and acquire the discipline to do it consistently every day. Then improve your quality from there. Because what most people fail to realise is that quality is a subjective measure, but quantity is an objective measure.

Let me add a fresh perspective that might just flip the content creation coin! Imagine your personal brand as a garden – content is the water that nourishes it. So, while your main content is the dazzling bloom, consider the power of supplementary content. Quick Instagram stories showing the "behind-the-scenes" of your creation process, mini blog snippets on Twitter, or a candid LinkedIn post about a challenge you faced Platforms are like different sections of your garden, each catering to a specific group of critters. Medium might be the cozy corner where thoughtful bees hang out, while YouTube is the butterfly meadow where your visual brilliance can shine. #ContentEcosystem #GardenOfCreativity #BiodiverseBranding #BehindTheScenesMagic

Networking with influencers is like joining forces for a successful journey. Here's how to do it: ??Find influencers who align with your vibe and complement your brand. Reach out and offer genuine compliments. ??Propose joint projects, co-create content, or host live sessions together. This will help you reach a wider audience and grow your brand. ??Remember, it's not just about taking. Offer value to your influencer pals too. Share their content, shout them out, and become their biggest cheerleader. By networking with influencers, you can build relationships that will help you grow your personal brand

Engaging with your community is like throwing a conversation party. Here's how to do it: ??Respond promptly to comments. This shows that you're interested in what your community has to say. ??Be genuine and friendly. Ask questions, encourage discussions, and share your own thoughts and experiences. ??Surprise your audience with treats. Host giveaways, share exclusive content, or offer valuable resources. By following these tips, you can engage with your community and build a strong relationship with them.

Improving your personal brand is like fine-tuning your favorite instrument. ??Listen to your audience. What do they like? What don't they like? Use their feedback to improve your content and messaging. ??Update your skills. This will help you stay ahead of the curve and offer your audience the best possible experience. ??Take risks. Try new things, like different content formats or topics. This will help you reach a wider audience and keep your brand fresh. ??Be consistent. Stick to your voice, style, and posting schedule. Your audience knows what to expect from you and builds trust. ??Be open to change. Don't be afraid to rebrand if your brand needs to evolve. This could mean changing your target audience, messaging, or even your name

I often remind myself that feeling out of place as a pioneer or thought leader is simply a sign of navigating unfamiliar territory. As you chart a new course, those following you gain value from the clarity of your journey. Being the trailblazer can be unsettling, but this feeling of unfamiliarity is not necessarily imposter syndrome. Just because you’ve never been there before doesn’t mean you don’t belong.

One should build a community beyond just posting great content. This can be done by: 1) Share your opinions on other people’s posts 2) Reach out and talk to your TG, understand their problems and modify your content strategy accordingly 3) Make yourself accessible to your audience Here’s a case study of what I helped a client with: 1. An edtech founder. 2. The content was performing great. 3. But everyone was doing that. 4. We decided to go step further. Organized a contest where people commented their views and the top 10 got a 20-minute resume review session with the founder. 500 people responded! Engagement ? Audience connect ? Community ? When you want to build a loyal community, it's essential to beyond just content.

Actually, I disagree with solely relying on tools like Google Analytics, SurveyMonkey, or HubSpot. While they're valuable, personal brand expansion goes beyond metrics. It involves genuine human interactions, mentorship, and consistent real-world networking to truly understand and resonate with your audience.