A value ladder is a way of organizing your offerings from low-end to high-end, based on the value you provide and the price you charge. For example, you might have a free lead magnet, such as an ebook or a checklist, that attracts your ideal client and introduces them to your brand. Then, you might have a low-cost product, such as a mini-course or a workbook, that gives them a quick win and builds trust. Next, you might have a mid-range product, such as a group coaching program or a membership site, that delivers more value and support. Finally, you might have a high-end product, such as a one-on-one coaching package or a mastermind group, that offers the most transformation and results. By creating a value ladder, you can increase your income streams and offer different options for different clients.