How can you evaluate the safety of a new food product?

2 Estimate exposure

Exposure is the amount and frequency of contact between the consumer and the hazard. To estimate exposure, you need to collect or generate data on the consumption patterns, portion sizes, and dietary habits of your target population. You also need to account for the variability and uncertainty in the data, as well as the effects of processing, cooking, and storage on the hazard levels. You can use tools such as exposure assessment models or dietary surveys to quantify exposure.

3 Assess risk

Risk is the probability and severity of adverse effects resulting from exposure to a hazard. To assess risk, you need to combine the information on hazards and exposure, and evaluate the dose-response relationship between them. You also need to consider the acceptable level of risk, the regulatory standards, and the consumer preferences and perceptions. You can use tools such as risk assessment models or risk-benefit analysis to compare the risks and benefits of your product.

4 Validate safety

Validation is the process of confirming that your product meets the safety criteria and objectives that you have established. To validate safety, you need to conduct tests and experiments to verify that your product does not contain unacceptable levels of hazards, and that your control measures are effective and consistent. You also need to document and report your validation results, and update your safety plan as needed. You can use tools such as analytical methods, microbiological tests, or sensory evaluation to validate safety.

6 Communicate safety

Communication is the process of informing and engaging with the stakeholders involved in the production, distribution, and consumption of your product. To communicate safety, you need to provide clear and accurate information on the safety features, benefits, and risks of your product, as well as the instructions, warnings, and labels. You also need to listen and respond to the questions, concerns, and suggestions from the stakeholders, and build trust and confidence in your product. You can use tools such as education, marketing, or social media to communicate safety.