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How can you evaluate the ROI of import/export operations to determine if they are worth the cost?

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Importing and exporting goods can be a lucrative way to expand your business, reach new markets, and diversify your income. However, it also involves significant costs, risks, and challenges that can affect your profitability and cash flow. How can you evaluate the return on investment (ROI) of your import/export operations to determine if they are worth the cost? Here are some steps you can follow to measure and improve your import/export ROI.

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Bhavna Razdan

Non-Ferrous & Ferrous Metal Scrap Trader | Managing Partner @ Ansh Enterprises | Sales & Marketing, Business…
Raphael Souza

Sócio Proprietário da LS Despachos
Natália Saconi

Exporta??o | Gest?o Operacional | Gest?o Comercial | Gest?o Logística

1 Calculate your total costs

To evaluate your import/export ROI, the first step is to calculate your total costs of importing or exporting goods. This includes product costs such as the price you pay for the goods, taxes, and tariffs; transportation costs like shipping, freight, and insurance; marketing costs associated with promoting and selling in the target market; compliance costs for meeting legal and quality standards; as well as operational costs like salaries, rent, and utilities. All of these factors need to be taken into account when calculating your ROI.

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Raphael Souza

Sócio Proprietário da LS Despachos
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Recomendo que para calcular o ROI das suas opera??es de Impo/Expo, você identifique todas as despesas envolvidas na opera??o. Fa?a um levantamento detalhado de todas as despesas em todas as etapas da Impo/Expo como por exemplo: - Custos de produ??o ou aquisi??o. - Custos de estoque. - Todos os custos incidentes na parte logística. (fretes intermodais, movimenta??es da carga, seguros, tributa??es, servi?os de desembara?o aduaneiro)

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Natália Saconi

Exporta??o | Gest?o Operacional | Gest?o Comercial | Gest?o Logística
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Um grande desafio é o cálculo dos custos operacionais, realizados pelo departamento financeiro, que geralmente envolvem rateios entre diferentes atividades, investimentos e colaboradores. Estes cálculos devem ser assertivos e seguir critérios claros para n?o comprometer a análise do ROI de determinadas opera??es.

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Bhavna Razdan

Non-Ferrous & Ferrous Metal Scrap Trader | Managing Partner @ Ansh Enterprises | Sales & Marketing, Business Development & International Trade
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Consider all your direct and indirect expenses. Direct Costs Includes: 1. The cost of acquiring / manufacturing the goods. 2. Import/export duties and taxes & Fees 3. Costs of Inland haulage, shipping, insurance, and handling. 4. Expenses for storing goods before sale. Indirect costs includes: 1. Costs related to promoting and selling goods 2. Any financing cost / interests 3. Personnel and overhead expenses related to import/export operations. 4. Any other expense incurred whilst the import/export process.

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2 Estimate your potential revenue

When estimating your potential revenue from importing or exporting goods, you must consider various factors, such as the market size, market share, sales volume, and sales price. The market size reflects the number and characteristics of potential customers in the target market and their demand for your goods. Market share is based on your competitive advantage, pricing strategy, and distribution channels. Sales volume is determined by your production capacity, inventory management, and order fulfillment. Lastly, the sales price is determined by your value proposition, market research, and customer feedback.

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3 Calculate your net profit

The third step is to calculate your net profit from importing or exporting goods. This is the difference between your total revenue and your total costs. You can use this formula:

Net profit = Total revenue - Total costs

Your net profit indicates how much money you make or lose from your import/export operations. A positive net profit means you are making a profit, while a negative net profit means you are losing money.

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Bhavna Razdan

Non-Ferrous & Ferrous Metal Scrap Trader | Managing Partner @ Ansh Enterprises | Sales & Marketing, Business Development & International Trade
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Subtracting your total costs (direct and indirect) from your estimated revenue will give you a preliminary understanding of your net profit from import/export operations. Dividing your net profit by your total costs and multiplying by 100% will give you your ROI percentage, which indicates the return you are getting on your investment in import/export.

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4 Calculate your ROI ratio

The fourth step is to calculate your ROI ratio from importing or exporting goods. This is the percentage of net profit you earn for every dollar you invest in your import/export operations. You can use this formula:

ROI ratio = (Net profit / Total costs) x 100%

Your ROI ratio shows how efficient and effective your import/export operations are. A higher ROI ratio means you are getting more return for your investment, while a lower ROI ratio means you are getting less return for your investment.

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5 Compare your ROI ratio with your goals and benchmarks

The final step is to compare your ROI ratio with your goals and benchmarks in order to evaluate if your import/export operations are worth the cost and if adjustments or improvements need to be made. Your own goals, industry average, and competitors' ROI ratios should all be taken into consideration. Your goals should be based on your financial objectives and expectations, while the industry average should come from market research and analysis. Lastly, competitive intelligence and data can provide insight into the ROI ratio of your direct or indirect competitors.

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Mahdyar Hayet

AI in Export & International Business Development| Passionate about innovation & idea management
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For example, with a budget of 10,000 USD for export investment, the challenge lies in strategically distributing this amount among various activities such as engaging local consultants, participating in trade shows, investing in online marketing, running advertisements, organizing B2B meetings, and more. The goal is to maximize the return on investment by making informed decisions on how much to invest in each activity to achieve optimal results.

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Syed Amin

Export Marketer - Food & Beverages | Almoiz Industries | Ex-Banker
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In order to have more clarity on identifying the ROI, Costs of production and operational costs that includes salaries of employees should also be considered. Opting unique and innovative ways to lower down the operating cost is more important than investing time and money to acquire competitive intelligence.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bhavna Razdan

Non-Ferrous & Ferrous Metal Scrap Trader | Managing Partner @ Ansh Enterprises | Sales & Marketing, Business Development & International Trade
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Beyond the ROI ratio, one should always consider qualitative factors like brand reputation and market diversification that import/export might offer. I Would recommend to not solely focus on short-term ROI. Study how import/export aligns with your long-term strategic goals and potential future growth opportunities and then take a descision.

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Mahdyar Hayet

AI in Export & International Business Development| Passionate about innovation & idea management
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In my experience, evaluating the ROI of export can be quite challenging, requiring the use of complex and multidimensional methods and calculations to assess our export performance. This model should encompass our investments in opening new markets, determining which tasks or activities to prioritize, and deciding the allocation of funds to each.

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How can you evaluate the ROI of import/export operations to determine if they are worth the cost?

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1 Calculate your total costs

2 Estimate your potential revenue

3 Calculate your net profit

4 Calculate your ROI ratio

5 Compare your ROI ratio with your goals and benchmarks

6 Here’s what else to consider

Import/Export Operations

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How can you evaluate the ROI of import/export operations to determine if they are worth the cost?

1

2

3

4

5

6

1 Calculate your total costs

2 Estimate your potential revenue

3 Calculate your net profit

4 Calculate your ROI ratio

5 Compare your ROI ratio with your goals and benchmarks

6 Here’s what else to consider

Import/Export Operations

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