When establishing R&D objectives, it is essential to choose the metrics that will help evaluate projects. Metrics are indicators of performance, progress, and outcomes and should be reflective of the R&D objectives. Depending on the nature and stage of the projects, input metrics measure resources and efforts such as budget, time, staff, and tools; process metrics measure efficiency and effectiveness such as quality, productivity, collaboration, and innovation; output metrics measure results and outputs such as features, prototypes, patents, and publications; and outcome metrics measure impact and value such as customer satisfaction, user adoption, revenue, and market share. Carefully select the most relevant and meaningful metrics for your R&D projects to avoid using too many or too vague metrics that can distract from focus and analysis. Additionally, define targets and benchmarks for your metrics while utilizing data sources and tools to collect and visualize data.