How can you evaluate online content for your audience?

Crafting an online content compass starts with personalized criteria—let your audience be the North Star. It's not just about relevance; it's a dance with resonance. Define your criteria not as checkboxes but as an evolving melody, where each note aligns with your audience's symphony of preferences. Evaluation isn't a rigid task; it's a collaborative composition, where the pulse of your criteria beats in harmony with the heartbeat of your audience. So, when navigating the content cosmos, don't just assess; curate a tailored experience, making every piece resonate as a unique chapter in the ongoing story you share with your audience.

There is no one-size fits all approach here. Your content creation evaluation must have unique parameter(s) on which You wish to assess your content. I will share the two qualitative success metrics which inspire me the most: Whatever content I create on LinkedIn, the following two questions act as a litmus test to evaluate it. 1) Is it Solving a problem? Define your niche- Identify pain points of your audience- provide 'how-to' guides for the same 2) Is it inspiring or creates Ripples of positive change? I love having conversations which bring a change and foster growth. Other goals can be no. of followers, views, impressions etc. Decide the goal and work towards achieving it. Good luck ????

Analyse public reaction to your post.Find the topic your audiences are interested in.We go to the grocery shop to buy grocery items.So if you are trying to sell vegetables to the person who needs groceries, surely he/she won't show interest. So first you need to know the demand!

It's not about the number of followers but the depth of the author's understanding of the subject matter. Things to consider: 1. Assess the reputation of the publishing platform. Is it a respected outlet known for quality content, or a clickbait haven? 2. Examine how transparent the platform is about its sources, affiliations, and potential biases. 3. Scrutinize the sources cited within the content. 4. Evaluate how the author or platform engages with its audience. Are they responsive to comments and feedback? 5. Gauge how the community perceives the author or platform

Always fact check and verify the source. The very first step I take when reviewing online content is to look up the origin of the story. Does the online content come from a credible source and/or uses fact-checked data. If the content discusses a research study, go to the original study source. If you use the research, cite the original source and author. This shows the authority of the content and also adds credibility to your content.

Before evaluating online content,look for its source. One thing I see is every content on the internet isn't trustworthy. So what you should do is look for the creator,author and his credibility.

What we can do after verifying a content is find the core message,type,tone. Content can be legit but there's something more to judge.

Although I agree there is a process of refinement, some of these processes can also hold you back from getting content out. Use your voice and practice. That is the best way to get comfortable. Slowly your voice will refine and you'll be able to analyze for quality and content so that it has a higher ROI towards your goals. Step 1: just get it out there.

If you have access to analytics, such as views, shares, and comments on previous content, use them. Identify your most viewed and shared posts to understand how to best engage with your audience. Ask for topic suggestions and feedback in your posts. However, the most liked post does not necessarily need to be the most insightful posts. Some of the most liked posts are personal stories without topic expertise. That does not mean that your post should switch to only include these posts - keep a balance between expert posts and personal messages.

It's crucial not to get lost in the noise. While staying responsive is essential, it's equally important to maintain the authenticity of your brand and purpose. A hyper-responsive approach can sometimes dilute your core message and divert focus from your overarching goals. Strike a balance – engage meaningfully, but ensure that every interaction aligns with your brand identity and serves the purpose you've set forth. Authenticity remains your North Star.