How can you evaluate the effectiveness of a virtual communication plan?

2 Choose appropriate metrics

The next step is to choose appropriate metrics that will help you track and evaluate your SMART objectives. Metrics are quantitative or qualitative indicators that measure your performance, impact, or outcomes. Depending on your objectives, you may select different types of metrics, including output metrics to measure the quantity and quality of your virtual communication activities; outcome metrics to measure the changes or results that your virtual communication activities produce; and impact metrics to measure the long-term or strategic effects that your virtual communication activities have on your organization. For instance, if you want to increase employee engagement, you may opt for output metrics such as the number of surveys and feedback sessions you conduct, outcome metrics such as the employee engagement score or the employee net promoter score, and impact metrics such as the employee turnover rate or the employee satisfaction rate.

4 Make adjustments

The final step is to make adjustments to your virtual communication plan based on the data and analysis. Adjustments are changes or improvements that you make to your objectives, metrics, activities, or strategies to optimize your results and achieve your goals. You should make adjustments based on the feedback and insights that you receive from your data and analysis, and test and monitor the effects of your adjustments. For example, if your data and analysis show that your employee engagement score has increased by 10% in the first month, but has stagnated in the second month, you may adjust your virtual communication plan by increasing the frequency, variety, or interactivity of your surveys and feedback sessions, and measure the impact of your adjustments in the third month.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?