How can you evaluate content relevance in an SMO audit?

It is important to have a clear idea of the end result that you desire to achieve before assess your content. It's essential to identify your KPIs to help you be on track. You can always have different objectives depending upon your business, metric like reach and impressions can be used for the purpose of measurement.

While setting objectives for your social media efforts gives you a sense of direction, it is also important to be SMART about the goals you set, which includes being how specific, measurable, actionable, relevant, and timely, you want them to be. For example, you may want to increase an x number of followers within x number of months. This can help you understand what, why, when, and how exactly you could achieve your social goals. Setting KPIs helps you when evaluating your social content performance that ties directly with your social media goals. It not only helps you track your progress but also adjust your social efforts as needed depending on how content is performing.

Every brand will be focusing on different KPI’s in a social media audit. Focus on metrics and topics that are important to your brand. Also the reasons behind the social media audit can vary, so the detail can be very different depending on what the overall goal is.

Para definir objetivos y métricas en tu estrategia deberás: 1. Alinear tu estrategia y calendario con los objetivos y métricas de la marca. 2. Asegurarte de que el contenido sea relevante para la audiencia, abordando sus necesidades e intereses. 3. Verificar la actualización constante de la estrategia y el calendario para mantener la pertinencia del contenido. 4. Analizar resultados previos para ajustar estrategias según el rendimiento pasado. 5. Incluir diversidad de formatos de contenido para atraer diferentes segmentos de la audiencia. 6. Monitorizar las estrategias de contenido de competidores para adaptar y mejorar tu enfoque. 7. Utilizar el feedback directo de la audiencia para ajustar la estrategia según sus preferencias.

Listing down the objectives and the metrics tracked in 2023 for my clients on social media. 1. Conversion - Sales Enquiries, Email sign-ups, Deals closed, Long term relationships. 2. Reach = Visibility - Page views, Video views, impressions, Unique and new followers 3. Engagement - Comments, Shares, Time on Website & CTR I did the content programming across the platforms. Revisited the strategy and the editorial calendar based on quarterly goals of the product. Reach Strategy - Leveraged Social trends by merging the community's hot conversations into the brand and creating campaigns. KPIs: (Reach, Engagement, Impressions and Views) Retention and boost Sales - Infused the content to the community based on their purchase decisions.

Your content calendar needs to focus on one thing and one thing only: adding value for your audience. Make them feel seen, build an emotional connection, make them laugh, share your best knowledge. You have to nail this before you can deliver any engagement goals, let along bottom-line KPIs.

Your content calendar and strategy should be related to your niche and the goals of content you create. It should be a blue print of actionable steps you want to adopt in creating content that will meet the desired needs of the audience. You should conduct a well grounded research to determine the right strategy and calendar to use for content creation.

Para evaluar la relevancia del contenido en una auditoría de SMO: 1.Asegúrate de entender a quién te diriges y ajusta tu propuesta de valor en consecuencia. 2.Centra tu estrategia en temas y palabras clave que interesen y resuenen con tu audiencia. 3.Ofrece diversidad en tipos de contenido para adaptarte a diferentes preferencias y canales. 4.Ajusta la frecuencia de publicación para evitar saturar a tu audiencia y mantener la calidad. 5.Asegúrate de que tu tono de voz sea coherente y refleje la personalidad de tu marca. 6. Mantén tu estrategia actualizada según las tendencias y cambios en el comportamiento de la audiencia. 7.Analiza Métricas para evaluar el rendimiento y ajusta la estrategia en función de los resultados.

Para evaluar la relevancia del contenido en una auditoría de SMO es importante: 1.Utilizar Google Analytics y analizar tus redes sociales para obtener datos cuantitativos. 2.Realizar encuestas y sondeos para obtener opiniones directas de la audiencia. 3.Examinar las rese?as y testimonios para comprender la percepción del contenido. 4.Prestar especial atención a los comentarios en redes sociales para entender las emociones de la audiencia. 5.Buscar patrones en datos y comentarios para identificar contenido exitoso y áreas de mejora. 6.Utilizar el feedback para realizar ajustes inmediatos en la estrategia de contenido. 7.Establecer un sistema de monitoreo continuo para adaptarte a cambios en la audiencia y en las tendencias.

Content creation with analysing your performance won't give you an avenue to be more proficient. Learn to always evaluate your progress in your content creation, it keeps you abreast of the current perception the audience have about your content and how to make it better

Performing a regular competitor analysis on a weekly or biweekly basis is crucial. Conduct audits to understand what content and strategies prove effective for your competitors, integrating those insights into your approach. Stay one step ahead by closely monitoring upcoming news, updates, or trends, strategizing on how to capitalize on them before your competitors do.

You should always ensure that your content strategy is top on the minds of the audience. One way to achieve this is by comparing your results with your competitors, this is not to create unhealthy competition but to learn from their proven strategies which is getting them their desired results. One important thing to consider is learning from those who share your brand vision and is related to your niche. Keep up with the latest trends in your industry.

Para evaluar la relevancia del contenido en una auditoría de SMO: 1. Análisis Competitivo - Utiliza herramientas como SEMrush para comparar métricas con competidores. 2. Identifica Brechas y Oportunidades - Busca oportunidades para diferenciarte y mejorar tu contenido en comparación con la competencia. 3. Mejores Prácticas e Innovación - Adopta mejores prácticas de la industria y mantente actualizado con tendencias innovadoras. 4. Evaluación Continua - Realiza evaluaciones comparativas periódicas y ajusta estrategias según cambios en la competencia. 5. Optimización para Diferenciación - Ajusta tu contenido para destacarte y ofrecer un mayor valor que la competencia.

Knowing how well your competitors are doing is useful to gage if they actually understand your shared audience and how well their content resonates. Ultimately however, the standard of your content is dictated neither by competitor nor industry standards but by your audience. You should always aim to deliver the best possible content for them. What do they find valuable?

After completing your audit, consult with the brand you're working with. Share your proposed approach, emphasizing that it's a recommendation. Listen attentively to their feedback, considering their intimate knowledge of the brand. Respect their decisions and find common ground in case of disagreements

This week we have been running a social media audit. Now, the audit and the strategy have to be based on a common standards. The audience and the goals have to be clarified beforehand so that the success and improvement areas can be objectively measured and identified,