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How can you establish authority in negotiations through personal branding?

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Negotiating is a skill that requires confidence, credibility, and trust. You need to persuade others to see your value and agree with your terms. But how can you do that if you don't have a strong personal brand? A personal brand is the way you present yourself, your expertise, and your reputation to others. It can help you establish authority in negotiations by showing that you are competent, reliable, and unique. In this article, you will learn how to build and communicate your personal brand in four steps.

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Dr. Archana K.
Divyaa Advaani

Empowering Business Owners to Elevate Their Visibility and Authentic Connections Through Personal Branding ? Serving…

1 Identify your niche

To create a personal brand, the first step is to identify your niche. This is the area or field in which you have the most knowledge, experience, and passion. It is your unique selling proposition (USP) that sets you apart from others and makes you valuable to your target audience. To find your niche, consider what you’re good at and enjoy doing, what problems you can solve or value you can provide, who your ideal clients or customers are, and what gaps or opportunities exist in your market. By answering these questions, you can hone in on your focus and define your niche.

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Dr. Archana K.
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1. Establish your niche 2. Demonstrate your value 3. Arm yourself with data - about your field, about compensation, about current developments, about cutting edge research, about innovations 4. Diligently document your achievements 5. Be humble but confident 6. Respect yourself and trust your skill set 7. Never stop learning 8. Be clear and articulate while negotiating - a good business cae of what you bring to the table, how you compare with the best in the field and what you value your time for are enough to lead to a fruitful negotiation.

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The Matriarch
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Client focused stand-alone businesses are different than renaissance creative endeavours. If it is a client focused business (e.g. app development), being aware of and truly understanding the value of your product or service is essential. What is your competitive advantage? That advantage should be the first point that you build on. Without stating why your company stands out, you will have limited traction both when selling and with online branding and marketing. Center the entire image around that advantage and believe in it fully. If you're a creative, don't worry too much about branding - know yourself and your talents, your vision, and why you do it. It is never going to be about competition, but rather, how you make others feel.

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Divyaa Advaani

Empowering Business Owners to Elevate Their Visibility and Authentic Connections Through Personal Branding ? Serving clients from 14+ countries ? Corporate Trainer ? Founder of two brands ? Mentor at MentorMyBoard
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Personal brand is created by working on the inside-out of oneself. It's important to identify your niche, you target audience, whom your services could be of use to, what problems shall you be solving for them, what results will you help them derive so on and so forth. Pick a niche that you not just enjoy doing but also what could be the need of the hour to help solve your purpose of getting into that field of work. When one starts solving the concerns of their clients and provides results, they're spoken about for that specific niche of theirs thus helping them develop a personal brand what they are ultimately known for.

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2 Craft your message

The second step to creating a personal brand is to craft your message. This core idea or statement should summarize your niche, USP, and goals. It should be something people remember and associate with you. When crafting your message, use clear and simple language that speaks to your audience, focus on benefits and outcomes rather than features and processes, include a call to action or question that invites engagement, and test and refine it until it is concise and compelling. Make sure your message is consistent across all communication channels like your website, social media, email, and pitch.

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Divyaa Advaani

Empowering Business Owners to Elevate Their Visibility and Authentic Connections Through Personal Branding ? Serving clients from 14+ countries ? Corporate Trainer ? Founder of two brands ? Mentor at MentorMyBoard
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Once your niche is derived, the next step is to create a concise yet precise message as good as an elevator pitch. The message should be clear and to the point making your own personal brand that you shall be known for. For example, when someone talks about a personal branding expert, the name Divyaa Advaani should automatically pop-up in their minds and vice versa. Be known for what you are best at and problems that you provide solutions for. Your message should be constant across all your social media presence so that there is no confusion caused in the minds of the people.

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3 Showcase your expertise

The third step to creating a personal brand is to showcase your expertise. This is the evidence that backs up your message and proves your authority, helping to build trust and credibility with your audience. To do this, create and share content that demonstrates your knowledge and skills, collect and display testimonials or endorsements from satisfied clients or customers, participate in online communities, forums, or groups, and seek and accept opportunities to speak, teach, or mentor in your niche. Showcasing your expertise can attract and retain attention, generate leads, and establish rapport.

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4 Align your actions

The fourth and final step to creating a personal brand is to align your actions, which are the behaviors and habits that reflect your message and expertise. To do this, be authentic and transparent in your communication and interactions, consistent and reliable in your delivery and performance, respectful and professional in your attitude and conduct, and proactive and responsive in your feedback and follow-up. Doing so will create a positive impression, foster loyalty, and increase referrals.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you establish authority in negotiations through personal branding?

1

2

3

4

5

1 Identify your niche

2 Craft your message

3 Showcase your expertise

4 Align your actions

5 Here’s what else to consider

Interpersonal Communication

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How can you establish authority in negotiations through personal branding?

1

2

3

4

5

1 Identify your niche

2 Craft your message

3 Showcase your expertise

4 Align your actions

5 Here’s what else to consider

Interpersonal Communication

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