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How can you ensure your website's technical SEO is up to date?

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Technical SEO is the foundation of your website's performance and visibility on search engines. It involves optimizing your site's structure, speed, security, crawlability, and indexability for the algorithms that rank and display your pages. However, technical SEO is not a one-time task. It requires regular audits and updates to keep up with the changing requirements and best practices of search engines. In this article, you will learn how to ensure your website's technical SEO is up to date and avoid common pitfalls that can hurt your rankings and user experience.

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David Sayce

Digital Strategy & Marketing Consultant | Website Migration, SEO & Accessibility Professional | Speaker | Global &…
Abhi Pal

Digital Marketing Consultant | SEO, Content Marketing, PR & Branding Specialist | Driving Online Growth and Engagement
Ian Mason

Digital Marketing Manager | SEO & Local Search Specialist for Law Firms | 12+ Years Driving ROI

1 Audit your site regularly

The first step to ensure your website's technical SEO is up to date is to audit your site regularly. An audit is a comprehensive analysis of your site's technical aspects, such as URLs, meta tags, redirects, broken links, site maps, robots.txt, page speed, mobile-friendliness, and more. You can use various tools, such as Google Search Console, Google PageSpeed Insights, Screaming Frog, or SEMrush, to perform an audit and identify any issues or errors that need to be fixed. An audit will help you spot any technical problems that can affect your site's performance, usability, and ranking potential.

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David Sayce

Digital Strategy & Marketing Consultant | Website Migration, SEO & Accessibility Professional | Speaker | Global & European Search Awards Judge | Helping Law Firms & Professional Services Grow || Available March 2025 ||
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Regular website health checks are key for every website. Many can often be done in house, but consider an external consultant if you need a full audit (especially around website migrations)

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Abhi Pal

Digital Marketing Consultant | SEO, Content Marketing, PR & Branding Specialist | Driving Online Growth and Engagement
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Ensuring your website's technical SEO is up to date is crucial for optimal performance. Start with regular audits using tools like Google Search Console, SEMrush, or Screaming Frog to identify and address issues such as crawl errors, site speed, and indexing status. Prioritize mobile optimization, as Google heavily considers mobile-friendliness in rankings. Optimize page loading times through image compression, browser caching, and script minimization for an improved user experience.

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Ian Mason

Digital Marketing Manager | SEO & Local Search Specialist for Law Firms | 12+ Years Driving ROI
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This is something that is good practice to do as there are internal links that are not always seen regularly. I have monthly reports done for my clients through SEM rush so we are on top of this.

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2 Fix any errors or issues

The next step is to fix any errors or issues that you find during your audit. Depending on the severity and impact of the errors, you may need to prioritize some over others. For example, you should fix any 404 or 500 errors, as they can harm your site's credibility and user experience. You should also fix any duplicate or missing meta tags, as they can affect your site's relevance and click-through rate. You should also fix any redirect loops or chains, as they can slow down your site and waste your crawl budget. You should also fix any canonicalization or pagination issues, as they can cause confusion and duplication for search engines.

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3 Optimize your site speed

Optimizing your site speed is an essential step to make sure your website's technical SEO is up to date. Site speed affects both user experience and search engine ranking, as it determines how quickly your pages load and how long visitors stay on your site. You can use tools such as Google PageSpeed Insights, GTmetrix, or WebPageTest to measure your site speed and get tips on how to improve it. Common ways to enhance your site speed include minifying and compressing HTML, CSS, and JavaScript files, enabling browser caching and gzip compression, optimizing images and using responsive design, using a content delivery network (CDN) and a fast web host, as well as reducing the number of plugins and external scripts.

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Ian Mason

Digital Marketing Manager | SEO & Local Search Specialist for Law Firms | 12+ Years Driving ROI
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We have to let customers know that mobile is becoming more and more common to see as visitors to sites. Having video about the fold on the homepage is something that really affects the site speed. Just because we can embed video everywhere doesn't mean we should.

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Matthew Laamanen, M. Ed.

Strategic Event Manager | Creating Impactful Experiences That Leave a Lasting Impression
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1. Compress Images: Use tools to reduce image file sizes without losing quality. 2. Enable Caching: Set up browser caching to store some data on visitors' devices. 3. Minimize HTTP Requests: Reduce the number of elements (like images and scripts) on your pages. 4. Use a Content Delivery Network (CDN): This distributes your content closer to users' locations. 5. Optimize CSS and JavaScript: Minify and combine files to reduce load times. Immediate Action: Conduct a site speed test using tools like Google PageSpeed Insights and implement one of the above strategies based on the recommendations provided.

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4 Secure your site with HTTPS

One more step to ensure your website's technical SEO is up to date is to secure your site with HTTPS. HTTPS is a protocol that encrypts the data exchanged between your site and your visitors, protecting it from hackers and eavesdroppers. HTTPS is also a ranking signal for Google, as it indicates that your site is trustworthy and reliable. You can secure your site with HTTPS by obtaining an SSL certificate from a reputable provider and installing it on your web server. You should also make sure that all your internal and external links use HTTPS and that you redirect any HTTP requests to HTTPS.

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Matthew Laamanen, M. Ed.

Strategic Event Manager | Creating Impactful Experiences That Leave a Lasting Impression
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1. Obtain an SSL Certificate: Purchase or get a free SSL certificate from a reliable provider. 2. Implement the SSL Certificate: Install it on your web hosting account. 3. Update Website to HTTPS: Ensure all pages, scripts, and resources use HTTPS URLs. 4. Set up 301 Redirects: Redirect all HTTP pages to HTTPS to maintain SEO ranking. 5. Update GA4 & Search Console: Reflect the change to HTTPS in your Google services settings. Immediate Action: Check if your website has an SSL certificate. If not, acquire one and update your website to use HTTPS.

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5 Monitor your site's crawlability and indexability

To ensure your website's technical SEO is up to date, you should monitor your site's crawlability and indexability. Crawlability is how easily search engines can access and crawl your site's pages, while indexability refers to how well search engines can understand and index your content. Tools like Google Search Console, Bing Webmaster Tools, or Moz can help monitor these metrics and provide insights on how to improve them. Ways to improve crawlability and indexability include creating a clear and accurate site map, using a well-structured URL structure with descriptive meta tags and headings, using robots.txt to control which pages are crawled, and using schema markup to provide structured data and enhance your site's appearance on search results.

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Matthew Laamanen, M. Ed.

Strategic Event Manager | Creating Impactful Experiences That Leave a Lasting Impression
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1. Use Google Search Console: Regularly check for crawl errors and assess how Google views your site. 2. Create and Submit a Sitemap: Helps search engines understand your site structure and index it effectively. 3. Optimize Robots.txt File: Ensure it's correctly configured to guide search engines on what to crawl. 4. Check for Broken Links: Regularly scan your site for broken links that can hinder indexing. 5. Monitor Load Times and Mobile Usability: Fast loading and mobile-friendly sites are more easily crawled and indexed. I recommend using Microsoft Clarity Immediate Action: Set up your site on Google Search Console (if not already done) and conduct an initial review of crawl errors and sitemap status.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you ensure your website's technical SEO is up to date?

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1 Audit your site regularly

2 Fix any errors or issues

3 Optimize your site speed

4 Secure your site with HTTPS

5 Monitor your site's crawlability and indexability

6 Here’s what else to consider

Search Engine Optimization

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