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Last updated on 2024年8月22日

How can you ensure your partner is invested in your company's values?

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Partnering with another company can be a great way to grow your business, access new markets, and leverage complementary strengths. However, it can also be a source of conflict, frustration, and disappointment if you and your partner do not share the same vision, values, and goals. How can you ensure that your partner is invested in your company's values and aligned with your culture and strategy? Here are some tips to help you build a successful and sustainable partnership.

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Regular value check-ins:

Schedule frequent meetings to discuss and reaffirm your shared values. This ensures both parties remain aligned and can address any discrepancies early on.### *Mutual value assessment:Before partnering, evaluate if their values align with yours through surveys or interviews. This step helps prevent future conflicts by ensuring a solid foundation of shared principles.

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Simon Bowden

International ?? Sales & Marketing…
Penny Triantafillou

Trusted Advisor I Associate Director at…

1 Define your values

Before you engage in any partnership, you need to have a clear understanding of your own company's values. What are the core principles, beliefs, and standards that guide your decisions, actions, and behaviors? How do they reflect your purpose, mission, and vision? How do they differentiate you from your competitors and attract your customers? Write down your values and communicate them to your team, your partner, and your stakeholders. Make sure they are not just words on a paper, but lived and demonstrated every day.

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Simon Bowden

International ?? Sales & Marketing Consultant and Coach for CEO’s wanting more Leads & Profit ?? Keynote Speaker ?? Helping 1000+ CEO’s to fuel their Business Growth ??WorkXFlow BISTEC Global Business Partner ??
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Ensuring that your partner is invested in your company values is crucial for long-term business success and alignment. For me, the number one key is great communication. It’s important to communicate your values clearly: Clearly articulate your company's values and make sure your partner understands them from your point of view. I suggest this his can be done through regular conversations, team meetings, and even written materials like company mission statements or employee handbooks. Remember, building a strong alignment with company values takes time and effort. It requires ongoing communication, reinforcement, and a shared commitment to the company's mission and vision.

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2 Assess your partner's values

Once you have defined your own values, you need to assess how compatible they are with your partner's values. Do they share the same or similar values as you? Do they respect and appreciate your values? Do they have any values that clash or contradict with yours? How do they express their values in their actions, behaviors, and communication? You can use various tools and methods to evaluate your partner's values, such as surveys, interviews, feedback, observation, and case studies. Look for evidence of how they apply their values in different situations and scenarios.

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3 Align your values

After you have assessed your partner's values, you need to align them with yours. This means finding common ground, resolving conflicts, and creating synergy. You can do this by having open and honest conversations with your partner, where you discuss your expectations, goals, and challenges. You can also create a partnership agreement or charter, where you document your shared values, vision, and objectives. You can also establish regular check-ins, reviews, and feedback sessions, where you monitor and measure your progress and performance.

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4 Reinforce your values

Finally, you need to reinforce your values throughout the partnership. This means celebrating your successes, acknowledging your contributions, and rewarding your efforts. It also means addressing any issues, problems, or concerns that may arise, and providing constructive feedback and support. You can also use various tools and techniques to reinforce your values, such as training, coaching, mentoring, recognition, incentives, and events. You can also seek external validation and endorsement, such as testimonials, reviews, awards, and certifications.

By following these tips, you can ensure that your partner is invested in your company's values and that your partnership is based on trust, respect, and collaboration. This will help you achieve your desired outcomes, enhance your reputation, and strengthen your relationship.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Penny Triantafillou

Trusted Advisor I Associate Director at University of Warwick I LinkedIn Top Voice
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One of the things I look for, before entering a partnership, is what matters to them, their values. Is it something we can get behind? Is it important to us, too? If there is no synergy, no common ground, it will be hard to build a strong partnership. An example is when we sponsored an organisation's "Rising Star" awards for (mostly) women, which aligned with our goal of supporting women and their careers. It was a win-win!

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Sanjev Vaid (He/Him)

CHRO|??NaBFID | Natwest Group | Citigroup| General Electric (GE)| Interglobe| Airtel| DEI Proponent| Leadership Coach & Trainer| Talent Assessor?| ?MBA- HR I BSFI |Healthcare| Aviation and Hospitality | Telecom?|
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I agree with the suggestions above. These need to be converted to practical, observable day to day actions that one can take. The communication is the key. And that means, communicating across levels and during the all the processes. Some of the key steps are : - Shared goal setting - that’s critical to not only clarify what is going to happen but also how? And it’s alignment to the value system - regular check-ins : reinforce the expectations and outcomes to the how’s. - celebrations - use the opportunity to celebrate success by attributing to the values and reinforce along with the partner

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How can you ensure your partner is invested in your company's values?

1

2

3

4

5

1 Define your values

2 Assess your partner's values

3 Align your values

4 Reinforce your values

5 Here’s what else to consider

Partnerships

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How can you ensure your partner is invested in your company's values?

1

2

3

4

5

1 Define your values

2 Assess your partner's values

3 Align your values

4 Reinforce your values

5 Here’s what else to consider

Partnerships

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感谢您的反馈

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