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Last updated on 2024年9月17日

How can you ensure your admissions team is knowledgeable about your institution and programs?

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Your admissions team is the face of your institution and programs. They are responsible for attracting, engaging, and enrolling prospective students who match your mission and vision. But how can you ensure that they are knowledgeable about your institution and programs, and that they can communicate effectively with diverse audiences? Here are some tips to help you build and maintain a well-informed and skilled admissions team.

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1 Train and update regularly

Providing your admissions team with regular and comprehensive training and updates is a key component to ensure they are well-informed about your institution and programs. New staff should receive orientation, while existing staff should have refresher courses. Additionally, your team should be updated on any changes or developments in your programs, policies, procedures, or requirements. The training and updates should include topics such as the history, mission, vision, values, and goals of your institution; the features, benefits, outcomes, and expectations of your programs; admission criteria, processes, deadlines, and resources; as well as profiles, needs, preferences, and challenges of your target markets and segments. Moreover, the best practices for effective communication, marketing, and recruitment should also be covered.

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Christopher S.

Diversity, Equity, and Inclusion | Internship Manager | HBCU Recruitment and Admissions Consultant
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It is important that the university leaders creates and fosters an environment that encourages university partners to work collaboratively, and not in silos. Create a submission method for programs across campus to submit updates, so that the admissions team is knowledgeable of what is going on. Don't wait for the admissions team to seek the information out, get ahead and give the information to them. The Admissions and Recruitment team is there to make your job easier, and to help keep you employed.

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Harshith B Nair

| Educator | UGC NET Qualified | Author |
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Ensuring the admissions team is knowledgeable involves comprehensive training on the institution, its programs, and resources. Encourage engagement with faculty, students, and alumni. Provide informational materials and ongoing professional development opportunities. Foster collaboration to share insights and expertise, ensuring effective representation to prospective students.

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Christopher Harris Ed.D.

Enrollment Management and Enrollment Marketing Professional
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In many cases, change on campus is inevitable. One way to ensure your admission professionals are on the same page is to have prescribed professional development opportunities with campus constituencies throughout the year. Provide your team with all the new information and reinforce the mission and vision of the institution. It will help them be more comfortable working with your prospective students and their families.

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Asava Jane.MBA

Education Consultant Higher Education,Administrative Specialist,Mentor-ship & Coaching,Research,Partnerships,Certified Trainer
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Update the team and train regularly for vision ,mission, new programs and processes. Create and share resources adequately share videos and any updated materials. Reward excellence and recognize efforts. Facilitate continuous learning to the team.

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2 Create and share resources

Another way to ensure your admissions team is knowledgeable about your institution and programs is to create and share resources that can help them answer questions, address concerns, and showcase your strengths. These resources may include brochures, flyers, posters, and banners that highlight your programs and their advantages; websites, blogs, social media, and newsletters that provide updated and relevant information; videos, podcasts, webinars, and testimonials that illustrate the impact of your programs; FAQs, checklists, guides, and templates that simplify the admission process; as well as data, statistics, reports, and feedback that demonstrate the quality of your programs.

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John Alexander Vidal Ruiz

Especialista en talento humano y organizacional / Administrador de Empresas / Tecnólogo en Sistemas / Educación
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Una forma de como manejamos el correcto uso de la información con relación a los programas académicos de la universidad, es realizar reuniones periódicas con el equipo de trabajo de admisiones donde abordamos temas como; Forma de empatizar con el aspirante, escucha activa de lo que esta buscando, banco de preguntas, romper objeciones y cierre donde quede documentado todo para poder realizar seguimiento.

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3 Encourage and facilitate learning

To ensure your admissions team is knowledgeable about your institution and programs, you should encourage and facilitate learning opportunities. These can include mentoring, coaching, and peer support to foster collaboration and best practice sharing, as well as professional development, workshops, and courses to improve communication, marketing, recruitment, and customer service skills. Additionally, networking events and conferences can help your admissions staff connect with other professionals in the field. Finally, research, innovation, and evaluation can help explore new ideas, trends, and solutions for your programs and markets.

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Tabitha Pierce

Communication | Intellection | Responsibility | Achiever | Ideation
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Bringing in faculty and leaders of different programs to speak to your team and answer questions can be a great form of professional development. It's not only a way to build knowledge and awareness of an institution's programs, but it also strengthens relationships across campus. Admissions often relies on campus partners for visit events and shared recruitment responsibilities, so keeping those relationships and channels of communication strong is very important. We have found bringing in faulty speakers especially helpful for our programs with a secondary review process. Our team fields many questions about those college or department reviews that may be entirely separate from the Admissions Office so that insight is incredibly valuable.

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4 Recognize and reward excellence

To ensure your admissions team is knowledgeable about your institution and programs, recognize and reward excellence in their work. This can motivate and inspire your staff, as well as reinforce your institutional culture and values. Feedback, praise, and appreciation can acknowledge their efforts, achievements, and contributions. Awards, certificates, and badges can celebrate their performance, quality, and impact. Incentives, bonuses, and perks can reward results, outcomes, and goals. Additionally, opportunities, promotions, and career paths can offer growth, development, and advancement. By following these tips, you can enhance communication with diverse audiences to attract more qualified students for your programs and further your reputation as an educational leader.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you ensure your admissions team is knowledgeable about your institution and programs?

1

2

3

4

5

1 Train and update regularly

2 Create and share resources

3 Encourage and facilitate learning

4 Recognize and reward excellence

5 Here’s what else to consider

Educational Leadership

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How can you ensure your admissions team is knowledgeable about your institution and programs?

1

2

3

4

5

1 Train and update regularly

2 Create and share resources

3 Encourage and facilitate learning

4 Recognize and reward excellence

5 Here’s what else to consider

Educational Leadership

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